{"id":11506,"date":"2022-08-04T08:40:37","date_gmt":"2022-08-04T08:40:37","guid":{"rendered":"https:\/\/appscenic.com\/?p=11506"},"modified":"2022-12-12T13:01:17","modified_gmt":"2022-12-12T13:01:17","slug":"how-seo-can-push-a-dropshipping-business-to-the-next-level","status":"publish","type":"post","link":"https:\/\/appscenic.com\/blog\/how-seo-can-push-a-dropshipping-business-to-the-next-level\/","title":{"rendered":"How SEO Can Push A Dropshipping Business To The Next Level"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As 2022 continues, it\u2019s clear that dropshipping is becoming more and more popular in the ecommerce world. Our article <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/appscenic.com\/dropshipping-and-ecommerce-key-statistics\/\" target=\"_blank\" rel=\"noopener\">20+ Dropshipping and Ecommerce Key Statistics<\/a><\/span><span style=\"font-weight: 400;\"> outlines that the dropshipping market will experience exponential growth over the next decade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2025 the dropshipping market is expected to be worth $557.9 billion (\u00a3457.8 billion) and it is forecasted to reach a whopping $7.65 trillion (\u00a39.33 trillion) by 2028.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we also found that the average success rate of a dropshipping business is between 10-20%. The main reason this figure is so low is that many businesses attempt to adopt the dropshipping model \u2014 without first understanding what they actually need to make it work.<\/span><\/p>\n<p><strong><a href=\"https:\/\/appscenic.com\/more-than-90-of-dropshippers-fail-why-this-happens\/\" target=\"_blank\" rel=\"noopener\">Why do more than 90% dropshippers fail<\/a>?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">To successfully dropship, you need customers that want your products. The first step to getting those customers is visibility. And search engine optimization (SEO) will certainly help you out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to learn more about how SEO can push your dropshipping business to the next level!<\/span><\/p>\n<h2><b>Why focus on SEO?<\/b><\/h2>\n<p><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><span style=\"font-weight: 400;\"> defines SEO as the process of improving your site to enhance its visibility on search engines like Google. This helps you rank higher on search results pages and increases the likelihood that your page is clicked on first. Good SEO performance thus offers a number of benefits if you plan to dropship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since keywords play a significant role in searches, you\u2019ll need to find and use the ones relevant to your business on your site. Researching the right ones requires getting to know your customers better \u2014 allowing you to further your market research while improving SEO in one fell swoop. High visibility via search engines also makes it easier for your customers to find your website over long periods of time. This makes SEO a cost-effective way to advertise your dropshipping business as well.<\/span><\/p>\n<h2><b>How to improve SEO performance<\/b><\/h2>\n<p><b>Find the right keywords<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your keywords should help potential customers find your dropshipping site while making it appear the most relevant search result.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though keywords can always be related to your products \u2014 like \u201csneakers,\u201d \u201cshoes,\u201d and \u201cboots\u201d for online stores selling foot apparel \u2014 you can maximize your ROI by working closely with SEO specialists and by using keyword tools, such as Semrush or Moz. <\/span><a href=\"https:\/\/www.ayima.com\/uk\/insights\/ecommerce\/technical-seo-guide-for-retail-and-ecommerce.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ayima<\/span><\/a><span style=\"font-weight: 400;\"> explains that the best SEO specialists and industry-leading tools monitor over a million keywords and multiple market trends a day as a search engine would. This gives you a more accurate picture of what keywords your dropshipping online store should be using at any given time.\u00a0<\/span><\/p>\n<p><b>Optimize your website<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Have you ever left a website because it was difficult to navigate or took too long to load? The same thing can happen to your dropshipping business\u2019 own site. Organize your online store into sections \u2014 think \u201cabout,\u201d \u201cblog,\u201d and \u201cshop\u201d \u2014 and make them accessible on your homepage. Optimize your store for mobile by simplifying its design, ensuring it can fit into mobile screen sizes, and using Google\u2019s <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Mobile-Friendly Test<\/span><\/a><span style=\"font-weight: 400;\"> to check for overall useability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also speed up page load times by hosting your online store on a fast server, using a content delivery network, and avoiding the use of large images.<\/span><\/p>\n<p><b>Build a blog<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Blog posts are a great way to increase the number of relevant keywords present on your dropshipping store \u2014 but it offers some unique advantages, as well.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/why-ecommerce-site-needs-blog\/290201\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Search Engine Journal<\/span><\/a><span style=\"font-weight: 400;\"> claims they can be used to tell customers more about your products and answer FAQs. More importantly, it builds brand authority, brand awareness, and customer loyalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Writing 1,500-2,000 words per post provides valuable information that attracts readers while also improving rankings. Embedding links to other web pages on your blog \u2014 and backlinks that lead to other authoritative sites \u2014 can help to add value to your content as well. And if you get authoritative sites linking to your articles it will help them rank much better as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to make a profit from dropshipping \u2014 but SEO is what will help form the foundation of your success. By learning more about it, you can more easily push your dropshipping business to the next level.<\/span><\/p>\n<p><strong><i>Article written by Jackie Roth<\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As 2022 continues, it\u2019s clear that dropshipping is becoming more and more popular in the ecommerce world. Our article 20+ Dropshipping and Ecommerce Key Statistics outlines that the dropshipping market will experience exponential growth over the next decade.\u00a0 In 2025 the dropshipping market is expected to be worth $557.9 billion (\u00a3457.8 billion) and it is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,52],"tags":[28,62],"class_list":["post-11506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dropshipping","category-ecommerce","tag-dropshipping","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/11506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/comments?post=11506"}],"version-history":[{"count":0,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/11506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media\/11507"}],"wp:attachment":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media?parent=11506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/categories?post=11506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/tags?post=11506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}