{"id":11659,"date":"2023-10-12T14:40:01","date_gmt":"2023-10-12T14:40:01","guid":{"rendered":"https:\/\/appscenic.com\/?p=11659"},"modified":"2024-01-18T16:03:42","modified_gmt":"2024-01-18T16:03:42","slug":"ecommerce-website-promotion-and-sales-ideas","status":"publish","type":"post","link":"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/","title":{"rendered":"Ecommerce Website Promotion And Sales Ideas In 2024 And Beyond"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No matter your ecommerce website success, you should always run promotions and online sales to improve your conversion rate and generate more revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating ecommerce promotion ideas can be tricky, but they are worth it in the long run if executed correctly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertising and special offers with <\/span><a href=\"https:\/\/codecanyon.net\/item\/woocommerce-product-feature-video\/20628268\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WooCommerce product videos <\/span><\/a><span style=\"font-weight: 400;\">for leads are effective ways to increase your conversion rate, attract new customers, get more of your advertising spend, and increase online sales and revenue, for example.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best of all, these online sales can also be used to encourage new visitors\u00a0<\/span><span style=\"font-weight: 400;\">to become loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This next guide will offer promotion and sales ideas and review proven ways to make your website sales highly successful.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ec9f06eb40d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ec9f06eb40d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#1_Create_promotional_campaigns\" >1. Create promotional campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#2_Offer_tiered_discounts_in_a_product_line\" >2. Offer tiered discounts in a product line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#3_Accept_digital_currency\" >3. Accept digital currency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#4_Ensure_cross-platform_compatibility\" >4. Ensure cross-platform compatibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#5_Free_shipping_promotion\" >5. Free shipping promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#6_Try_out_Google_Ads\" >6. Try out Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#7_Use_scarcity_to_get_people_to_act\" >7. Use scarcity to get people to act<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#8_Limited-time_offers\" >8. Limited-time offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#9_Offer_voice_commerce_shopping\" >9. Offer voice commerce shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#10_Promote_sales_and_giveaways\" >10. Promote sales and giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#11_Buy_one_get_one_free\" >11. Buy one, get one free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#12_Partner_with_complementary_brands\" >12. Partner with complementary brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#13_Create_a_money-back_guarantee\" >13. Create a money-back guarantee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#14_Set_up_a_conversational_AI\" >14. Set up a conversational AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#15_Discount_for_subscribing_to_an_email\" >15. Discount for subscribing to an email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/appscenic.com\/blog\/ecommerce-website-promotion-and-sales-ideas\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Create_promotional_campaigns\"><\/span><b>1. Create promotional campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For an ecommerce business, social networking is crucial. You should have a footprint on all social media to increase traffic and sales to your online store. It also allows you to engage your audience, connect with influencers, and build brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each social network has its characteristics, strengths, and weaknesses. TikTok can be an excellent place to have famous people support and promote your products. However, there are many benefits to choosing Facebook and Instagram too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding your customer&#8217;s habits on different social media can significantly impact your ecommerce success. Many marketing materials, audio-visual elements, and social media planning tools help simplify your work and increase your ecommerce sales.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Offer_tiered_discounts_in_a_product_line\"><\/span><b>2. Offer tiered discounts in a product line<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Discounts are a great way to encourage customers to buy more extra items. The way to do this is to apply discounts based on the quantity ordered. For example, if customers buy two things in a product line, they get a 10% discount. When purchasing four items, a 20% discount.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, everyone loves discounts, even if they have the money to purchase products without them. Once you offer a promotion, such as a discount, you will attract customers and encourage them to buy your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discounts are significant to encourage customers to buy more of your products. These sell products and can help you increase your sales that are slow or disruptive without losing revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The promotion engine helps you to easily create sorting rules and other complex discounts and deliver them to customers. This is possible because these tools allow you to set values and will enable you to easily select the basis for specific products or categories, such as a unique brand or class, such as leather goods.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Accept_digital_currency\"><\/span><b>3. Accept digital currency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In recent years, interest in the metaverse has fueled interest in cryptocurrencies and blockchain. With disease causing lockdowns, NFTs and gaming platforms are on the rise. The <\/span><a href=\"https:\/\/money.com\/crypto-market-doubled-value-whats-next\/#:~:text=In%202021%2C%20the%20crypto%20market's,now%20sits%20around%20%242.1%20trillion.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">crypto market value increased to $2.6 trillion in 2021<\/span><\/a><span style=\"font-weight: 400;\">, with a 70% increase in the number of coins. Blockchain innovations that provide transparency, security, and financial flexibility will become even more critical in 2024 and beyond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, PayPal and Visa allow customers to buy, sell and deposit digital money into their accounts. Now, Meta has launched its cryptocurrency. Accepting digital payments on your website can speed up transactions and provide accurate customer information. You can accept payments through a personal wallet or a third party.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ensure_cross-platform_compatibility\"><\/span><b>4. Ensure cross-platform compatibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">More than 50% of online traffic comes from mobile devices. Your marketing plan should start with a lot of attention to different situations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn&#8217;t matter if people are coming from laptops, desktops or smartphones. Their experience in using the platform should be the same. Additionally, it provides a solid foundation for future mobile marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you are running an email marketing campaign without having an ecommerce website. This will hurt its performance because many readers access the platform directly from their mobile devices.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Free_shipping_promotion\"><\/span><b>5. Free shipping promotion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s no secret that everyone loves freebies. Additional shipping costs during checkout contribute to cart abandonment, also known as an ecommerce website&#8217;s Achilles heel. In addition to reducing expenses that many visitors may expect, free shipping can make the entire shopping experience easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a survey done by Jungle Scout to learn why consumers chose online shopping in 2021, <\/span><a href=\"https:\/\/appscenic.com\/dropshipping-and-ecommerce-key-statistics\/#Its_now_decided_the_top_reason_people_shop_online_is_free_delivery\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">free shipping is the reason number 1<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlight free shipping with a visual tag or message on your product page and your most important online store pages, such as your homepage or best sellers page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, in the era of services like Amazon Prime with free shipping for most of their products, it&#8217;s almost a must to also offer this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you offer your whole product range for free or limit your promotion to specific categories and products, your customers can browse with confidence, knowing that the prices displayed are what they are going to pay in the end.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Try_out_Google_Ads\"><\/span><b>6. Try out Google Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using Google Ads for search engine optimization allows you to buy keywords so you can appear first on Google pages, right before the organic search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engine marketing is a great way to advertise your website because it doesn&#8217;t require a design and can effectively drive new traffic. You will receive real-time results and will be able to adjust your advertising strategies based on their performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Shopping Ads are also a great way to have your products on top of the search results when customers look for a specific product.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Use_scarcity_to_get_people_to_act\"><\/span><b>7. Use scarcity to get people to act<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even if you don&#8217;t expect your online store to transform and increase sales overnight, it will eventually become a magnet for potential customers. One way to do that is to create a sense of urgency to increase sales. The easiest way to do this is through a deficit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scarcity helps consumers see the importance of buying quickly. For example, you might want to display product quantities on product pages so that customers feel like they&#8217;re missing something. Even sending emails to announce a product&#8217;s reduced amount sometimes spurs customers into action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way is to show how many people are looking for or have bought a particular product. If customers view your product as a top-rated or best-selling item, you will see your sales increase.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Limited-time_offers\"><\/span><b>8. Limited-time offers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A limited-time discount is a reward or offer that is only available for a specific period &#8211; a type of promotional sale that uses limited opportunities and time to motivate customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several fundamental ways to enable limited offers include sending your loyal customers an email with a 10% discount on up-sells for just one hour.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example could be to tell them to take advantage of discounts such as 50% off unique product lines for 30 minutes or more<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The psychological approach to urgency is the main reason the limited time offers work for customers. Urgent is a powerful marketing strategy that speeds up the customer&#8217;s purchase process and prevents them from leaving your site without making a purchase. This is because customers naturally don&#8217;t want to miss out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that&#8217;s not all. Limited offers are also a great way to reduce cart abandonment. For example, when you indicate in an email to customers that they only have a certain amount of time to take advantage of an abandoned cart discount, a sense of urgency can motivate them to follow through on this.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Offer_voice_commerce_shopping\"><\/span><b>9. Offer voice commerce shopping<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Voice assistants increase customer engagement, facilitate online shopping and collect customer information. Projections show that by <\/span><a href=\"https:\/\/www.statista.com\/statistics\/973815\/worldwide-digital-voice-assistant-in-use\/#:~:text=Forecasts%20suggest%20that%20by%202024,higher%20than%20the%20world's%20population.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">2024 the number of digital voice assistants will exceed the world&#8217;s population<\/span><\/a><span style=\"font-weight: 400;\">. In addition, the study shows that 43% of owners of audio devices use their technology for online shopping, and 51% use it for brand research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voice commerce works best with simple products like food and furniture. For example, drivers can use Alexa to pay for gas while driving. Some companies have changed their websites or mobile features to use voice search. You can also integrate ecommerce functionality into your store with interactive ecommerce solutions or Amazon Alexa skills.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Promote_sales_and_giveaways\"><\/span><b>10. Promote sales and giveaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sales promotion needs to provide incentives to your visitors. A great way to achieve this is to create advertising campaigns and offer giveaways. With this approach, you will get more people to buy your products, and you can increase customer retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful marketing implementation depends a lot on your social media marketing. Posting regularly will let more of your followers know what you&#8217;re selling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a marketing plan that adapts to different seasons, and keep in mind the increased holiday shopping activity. Or, if you want to try something different, promote shopping items outside of the holiday season when other competitors aren&#8217;t doing it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also offer a special discount for all your website visitors and track sales numbers. Make adjustments and see which types of sales yielded the best results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t forget to use your newsletter to run special announcements and to create unique interactions to expand your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giveaways are also perfect for bringing new people to your online store. For example, those who want to qualify for the gift drawing must be your followers and tag a friend. This will start a chain of shares and expand your community.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Buy_one_get_one_free\"><\/span><b>11. Buy one, get one free<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Again, everyone loves free stuff. You can set up free bonuses when purchasing a specific product or a discount on one particular product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to increase your order value, consider adding a free product when the customer spends a certain amount. You give your customers the feeling that they are getting a better price, and at the same time, you have a bigger chance they will have a great opinion or even write a review about your company after the transaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, it will create an incentive for them to spend more money each time they visit your site. Shopify says the BOGO (By One, Get One Free) section is one of their best.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Partner_with_complementary_brands\"><\/span><b>12. Partner with complementary brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Create partnerships with other brands for trade. Find a company with a similar target audience but that offers a complementary product. In this way, each business partner reaches a new but relevant audience. For example, a potential partnership might be with a sneaker brand if you sell outdoor gear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The actual methods for different ads may vary, and you can do this at every step of the process. The best activities can be co-hosting a live podcast or blog, for example.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the season, a personalised gift guide can be a great guide. Or you can run downward promotions, such as offering a discount on one product when buying another.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Create_a_money-back_guarantee\"><\/span><b>13. Create a money-back guarantee<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Building confidence is essential. Online buyers cannot touch or taste the product. They need to gain confidence so that they can trust you and decide to become a customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A money-back guarantee helps build that trust and shows your confidence in the quality of your products. However, there are certain risks associated with full or partial refunds. Some customers can use them too much, so you need to set some rules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to protect yourself is to set a time limit. For example, you can get a 30-day or two-month warranty, depending on the specifics of the product. You can also set special conditions for the warrant approval. You can also hire a lawyer to prepare a return guarantee policy.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Set_up_a_conversational_AI\"><\/span><b>14. Set up a conversational AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to research, <\/span><a href=\"https:\/\/www.chatbot.com\/blog\/chatbot-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">40% of consumers don&#8217;t care if they talk to a person or a bot<\/span><\/a><span style=\"font-weight: 400;\"> when asking questions about a product or service. Chatbots can increase customer trust and loyalty, improve customer service, and reduce cart abandonment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Industry leaders say AI-powered chatbots have increased sales by an average of 67%. Brands like Spotify use Facebook Messenger bots to help listeners find, listen to and share a song. You can also get a suggested menu based on your style or mood.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many chatbots for any business, for example, MobileMonkey, the Facebook Messenger chatbot.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Discount_for_subscribing_to_an_email\"><\/span><b>15. Discount for subscribing to an email<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You see this on almost every successful ecommerce website. Want a coupon code for 10% off or free shipping? Enter your email address, and we will send it to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building an email list is one of the most important aspects of long-term sales growth, and &#8220;sign up for a discount&#8221; is the best option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s simple, you already want to offer a sale, so don&#8217;t just give it away, exchange the promotion for an email address. Even if they don&#8217;t buy today, you will have the opportunity to build a prospects list that you can engage later on.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Combining these marketing and sales strategies will help you reach more customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t forget to place ads where your customers are, like on social networks and on mobile devices. <\/span><span style=\"font-weight: 400;\">Don&#8217;t forget to implement automation in your ecommerce business &#8211; this is the future. It will help you better manage your support, marketing and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once a customer buys from you, make sure their experience is smooth. Repeat the magic trick as you build a great checkout for your online store.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter your ecommerce website success, you should always run promotions and online sales to improve your conversion rate and generate more revenue. Creating ecommerce promotion ideas can be tricky, but they are worth it in the long run if executed correctly.\u00a0 Advertising and special offers with WooCommerce product videos for leads are effective ways [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,52,35],"tags":[28,66,51],"class_list":["post-11659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dropshipping","category-ecommerce","category-retailers","tag-dropshipping","tag-ecommerce","tag-retailers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/11659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/comments?post=11659"}],"version-history":[{"count":0,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/11659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media\/11660"}],"wp:attachment":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media?parent=11659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/categories?post=11659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/tags?post=11659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}