{"id":11818,"date":"2023-05-29T11:00:32","date_gmt":"2023-05-29T11:00:32","guid":{"rendered":"https:\/\/appscenic.com\/?p=11818"},"modified":"2024-03-28T14:46:45","modified_gmt":"2024-03-28T14:46:45","slug":"drive-traffic-dropshipping-website-content-marketing","status":"publish","type":"post","link":"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/","title":{"rendered":"How to Drive Traffic to Your Dropshipping Website with Content Marketing"},"content":{"rendered":"<p>In 2023 the eCommerce market will continue to grow and <a href=\"https:\/\/www.forbes.com\/advisor\/business\/ecommerce-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">is expected to reach $6.3 trillion<\/a>. Marketers worldwide focus their efforts on reaching more audiences online and capturing their interest. So, if you find yourself thinking about how you can drive more traffic to your <a href=\"https:\/\/appscenic.com\/\">dropshipping<\/a> website, the answer is eCommerce content marketing.<\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we\u2019ll discuss the essentials of successful eCommerce content strategies and share helpful tactics to increase traffic.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7aa92d013c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7aa92d013c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#What_is_Ecommerce_Content_Marketing\" >What is Ecommerce Content Marketing?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#Why_Should_Dropshipping_Companies_Use_Content_Marketing\" >Why Should Dropshipping Companies Use Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#9_Strategies_to_Drive_Traffic_to_Your_Dropshipping_Website_with_Content_Marketing\" >9 Strategies to Drive Traffic to Your Dropshipping Website with Content Marketing\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#Create_Engaging_Blog_Posts\" >Create Engaging Blog Posts\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#Utilize_Social_Media_Channels\" >Utilize Social Media Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#Analyze_your_Competitors\" >Analyze your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#SEO_Optimize_Your_Website_for_Organic_Search\" >SEO Optimize Your Website for Organic Search\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#Use_Video_to_Build_Your_Brand_Character\" >Use Video to Build Your Brand Character<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#Include_Social_Proof_Throughout_Your_Site\" >Include Social Proof Throughout Your Site\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#Create_Evergreen_Content_for_Every_Stage_of_the_Buyer_Journey\" >Create Evergreen Content for Every Stage of the Buyer Journey\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#Ensure_Your_Content_Is_Visually_Appealing\" >Ensure Your Content Is Visually Appealing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#Partner_with_Influencers_and_Experts\" >Partner with Influencers and Experts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#Wrapping_up\" >Wrapping up<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/appscenic.com\/blog\/drive-traffic-dropshipping-website-content-marketing\/#About_the_author\" >About the author:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Ecommerce_Content_Marketing\"><\/span><strong>What is Ecommerce Content Marketing?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By definition, eCommerce content marketing is a set of strategies aimed at using online content to lure prospects to your website and convince them to purchase your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing for eCommerce includes creating and sharing a plethora of content that can attract, engage, educate, and convert your potential customers. It focuses on guiding and supporting customers with helpful content throughout their journey. Content marketing isn\u2019t about pushing prospects or bombarding them with ads. On the contrary, such an approach helps create meaningful relationships between a brand and a customer where the latter feels valued.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_Dropshipping_Companies_Use_Content_Marketing\"><\/span><strong>Why Should Dropshipping Companies Use Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quality content is the key to engaging your prospects, describing the value of your product, and making people trust your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eighty percent of marketers believe creating high-quality content is vital for a successful marketing strategy. Among the top reasons to use a content strategy for eCommerce are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">increased trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">better relationships with customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">improved search engine visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">higher brand awareness and brand loyalty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">boosted lead generation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">enhanced conversions<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"9_Strategies_to_Drive_Traffic_to_Your_Dropshipping_Website_with_Content_Marketing\"><\/span><span style=\"font-weight: 400;\"><strong>9 Strategies to Drive Traffic to Your Dropshipping Website with Content Marketing<\/strong>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To reap the results, your dropshipping business needs a guiding map with effective strategies. In this blog, we\u2019ve singled out the top 9 tactics to try if you want to see high traffic and better conversion rates.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Engaging_Blog_Posts\"><\/span><strong>Create Engaging Blog Posts\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Blog posts are great for both capturing attention of your customers and educating them, rather than outright <\/span><a href=\"https:\/\/www.3dsellers.com\/blog\/how-to-promote-an-ebay-listing\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">promoting a product<\/span><\/a><span style=\"font-weight: 400;\">. You can communicate with your audience through blogging and appeal to their pain points. By doing so, you can build a close rapport between your customers and your brand. You can share stories about your company, share helpful guides, ask questions in various quizzes, share insights about products, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of engaging blogging is an eCommerce website called Beardbrand, which sells beard products and tools. On their website, you can find the page \u2018Learn\u2019 with a range of useful info, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">personal story of a founder about him growing a beard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">quizzes about beard styles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">stories about their environmentally-friendly products packaging and ways to be sustainable while giving the packing a second life<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">guides on how to grow a beard, a moustache, and hair<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">articles about lifestyle relevant to the brand\u2019s audience<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11820 size-large\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2023\/05\/Strategies-to-Drive-Traffic-to-Your-Dropshipping-Website-with-Content-Marketing-1-1024x490.jpg\" alt=\"\" width=\"800\" height=\"383\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/05\/Strategies-to-Drive-Traffic-to-Your-Dropshipping-Website-with-Content-Marketing-1-1024x490.jpg 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/05\/Strategies-to-Drive-Traffic-to-Your-Dropshipping-Website-with-Content-Marketing-1-300x143.jpg 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/05\/Strategies-to-Drive-Traffic-to-Your-Dropshipping-Website-with-Content-Marketing-1-768x367.jpg 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/05\/Strategies-to-Drive-Traffic-to-Your-Dropshipping-Website-with-Content-Marketing-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"https:\/\/www.beardbrand.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Utilize_Social_Media_Channels\"><\/span><strong>Utilize Social Media Channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">More and more users turn to social media channels to browse and research products online. For this reason, a successful content strategy for eCommerce usually involves various social media tactics that help to redirect traffic to the dropshipping website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can reach your audience and promote your brand differently based on the type of your product and the social media channel you choose:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram is one of the best platforms to connect with your audience through appealing visuals. You can win the hearts of your audience with mind-blowing pictures of your product, looping videos your visitor will watch on repeat, and make a 24\/7 presence with Instagram stories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook is another great social media platform to become more visible and attract more traffic with informative pictures, links to explainer videos, and blog posts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos on Youtube differ from those on Instagram. They are usually longer, which allows you to showcase your brand and products. Upload unpackaging videos, how-to videos, expert interviews, and case studies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok is a relatively new social media that can be extremely beneficial for promoting your products to a younger audience. TikTok users turn to this platform instead of regular search engines and expect to find videos that are both entertaining and informative. Your TikTok page may include various tutorials with your products, show videos with trending looks, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Track your marketing metrics and analyze them to see which channels and types of content bring your dropshipping website the most traffic. You can also <\/span><a href=\"https:\/\/www.beaconstac.com\/how-to-create-a-qr-code\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">add QR codes<\/span><\/a><span style=\"font-weight: 400;\"> to social media profiles, enabling easy access to specific website content or promotions while also providing measurable data on engagement and conversion rates, allowing for effective performance tracking and analysis. This will help you to scale your successful campaigns in the future.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analyze_your_Competitors\"><\/span><strong>Analyze your Competitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you don\u2019t know where to start with marketing an eCommerce website, try examining what competing brands are doing. <\/span><a href=\"https:\/\/appscenic.com\/how-to-find-high-earning-dropshipping-sales-channels\/#Know_Your_Competitors\"><span style=\"font-weight: 400;\">Knowing your competitors<\/span><\/a><span style=\"font-weight: 400;\"> can help you develop your own roadmap for content marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examine their keywords, blog posts, and videos. Take a look at their marketing channels, and analyze their <\/span><a href=\"https:\/\/useinsider.com\/cross-channel-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">cross-channel strategy<\/span><\/a><span style=\"font-weight: 400;\">. Get inspired and use the same marketing tactics. Also, pay attention to what your competitors lack in their content, and fill this gap on your website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Optimize_Your_Website_for_Organic_Search\"><\/span><strong>SEO Optimize Your Website for Organic Search\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dropshipping websites can drive organic traffic by increasing visibility via Search Engine Optimization. SEO helps relevant content get ranked higher by search engines so it gets more exposure. Also, since SEO content is based on what people are looking for, such content brings high conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do SEO, you need to optimize the content on your website, research keywords and include them on your page, write blog posts on the most researched topics and improve website speed. There are various tools that can help you measure your website page rank and suggest ways to increase it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One more SEO aspect that will help you promote your dropshipping website is link building. Placing links to your website on other sites will not only help it rank higher but also attract some additional traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider guest posting as a tactic to build your brand awareness and authority. Writing articles for other websites as a thought leader is a great way to attract new audiences.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Video_to_Build_Your_Brand_Character\"><\/span><strong>Use Video to Build Your Brand Character<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Around 90% of marketers say that <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">video increases lead generation<\/span><\/a><span style=\"font-weight: 400;\">. These stats, along with 9 out of 10 people hoping to see more videos from brands, make video content a non-negotiable tactic if you want to drive more traffic to your dropshipping website. Videos help break the ice, captivate viewers\u2019 interest, humanize your brand, and foster trust-based relationships with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on what <a href=\"https:\/\/appscenic.com\/products\/\">product you sell<\/a>, certain videos will work better for marketing an eCommerce website. Among the top three videos bringing the best results are: social media videos, explainer videos, and presentation videos. Make sure that you choose your style and keep it throughout your video content.\u00a0 <a href=\"https:\/\/www.renderforest.com\/animation-videos\" target=\"_blank\" rel=\"noopener\">Animated video makers<\/a> are a great way to create engaging and visually appealing videos for your dropshipping website. They can be used to create explainer videos, product demos, and even social media videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A seller of homebrewing equipment, Northern Brewer, has a Youtube page with helpful explainer videos, various recipes, product demonstrations, and reviews.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11821 size-large\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2023\/05\/Use-Video-to-Build-Your-Brand-Character-1024x440.jpg\" alt=\"\" width=\"800\" height=\"344\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/05\/Use-Video-to-Build-Your-Brand-Character-1024x440.jpg 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/05\/Use-Video-to-Build-Your-Brand-Character-300x129.jpg 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/05\/Use-Video-to-Build-Your-Brand-Character-768x330.jpg 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/05\/Use-Video-to-Build-Your-Brand-Character.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCh_h4W2VmFdo3R8g1XaXN_Q\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As a dropshipping company, you have more time to bring extra value to a product with engaging videos, as you don\u2019t have to focus on production or delivery.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Include_Social_Proof_Throughout_Your_Site\"><\/span><strong>Include Social Proof Throughout Your Site\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another proven content strategy for eCommerce is supporting your brand with reviews, feedback, and testimonials. Your current customers talking and sharing their experience with your brand is a great way to improve brand authority.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is great to motivate your customers to leave pictures and videos of your product, as well as add their success stories about how your product helped them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be scared if a customer leaves a bad review on your site. Use this opportunity to reach them and solve the matter. This way, your potential customers will feel safe knowing your refund and return policies work.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Evergreen_Content_for_Every_Stage_of_the_Buyer_Journey\"><\/span><strong>Create Evergreen Content for Every Stage of the Buyer Journey\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Successful content marketing for eCommerce should also include evergreen content. This is the type of SEO content that remains relevant for a long period of time, regardless of the current news or trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With evergreen content, you can educate your audience at every stage of their purchasing journey. For example, if you sell solar panels, your evergreen content may include informational articles on why to buy solar panels, how solar panels can support your <a href=\"https:\/\/www.virtueimpact.com\/post\/best-sustainable-agencies-for-ethical-ecommerce-brands\" target=\"_blank\" rel=\"noopener\">CSR strategy<\/a>, and how to choose the right one. Also, you may have a listicle on the top solar panels describing their differences. Finally, you may have several blog posts with infographics or explainer videos about solar panel installation: some tips and tricks. This will ensure that your content supports customers before, during, and after making a purchasing decision.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ensure_Your_Content_Is_Visually_Appealing\"><\/span><strong>Ensure Your Content Is Visually Appealing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Last but not least, make sure your content is pleasing to look at. When it comes to content marketing for eCommerce, visuals play a crucial role. You may write an informative article, but if it\u2019s not scannable and lacks great images, it won\u2019t do the trick.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same goes for videos. No matter how interesting your video is, if the quality is bad, no one will want to watch it. Keep in mind that you <\/span><a href=\"https:\/\/appscenic.com\/dropshipping-and-ecommerce-key-statistics\/#You_only_have_15_seconds_to_get_the_attention_of_your_customers\"><span style=\"font-weight: 400;\">only have 15 seconds to grab customers\u2019 attention<\/span><\/a><span style=\"font-weight: 400;\">, and capturing content is the way to go.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Partner_with_Influencers_and_Experts\"><\/span><strong>Partner with Influencers and Experts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One in four marketers uses influencer marketing. Influencers speak to a specific audience united by similar values and beliefs. Their connection is based on trust. When an influencer or an expert shares some product, their audience is likely to base their purchasing decision on this feedback or recommendation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find influencers in your niche and collaborate with them to boost your content strategy for eCommerce. When choosing a channel for influencer marketing, you can check your <\/span><a href=\"https:\/\/blog.coupler.io\/marketing-dashboard\/\"><span style=\"font-weight: 400;\">marketing dashboards<\/span><\/a><span style=\"font-weight: 400;\"> to see where most of the traffic comes from.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span><strong>Wrapping up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-commerce content marketing creates endless opportunities for dropshipping businesses to reach more audiences. By creating relevant and valuable content that meets the needs of your customers, you can bring more prospects to your website. And if you need help with <\/span><a href=\"https:\/\/appscenic.com\/automation\/\"><span style=\"font-weight: 400;\">automating your marketing efforts<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019re here to help you optimize your work, while you can focus on creativity and planning future strategies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"About_the_author\"><\/span>About the author:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">Nadia Basaraba is a Marketing Specialist at <\/span><a href=\"http:\/\/coupler.io\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Coupler.io<\/span><\/a><span style=\"font-weight: 400;\">, a data <\/span><span style=\"font-weight: 400;\">analytics and automation platform<\/span><span style=\"font-weight: 400;\">. She&#8217;s passionate about content creation and data-driven marketing. Apart from experimenting with marketing tactics, she&#8217;s an avid reader and traveller.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2023 the eCommerce market will continue to grow and is expected to reach $6.3 trillion. Marketers worldwide focus their efforts on reaching more audiences online and capturing their interest. So, if you find yourself thinking about how you can drive more traffic to your dropshipping website, the answer is eCommerce content marketing. In this [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,70],"tags":[28,66,71,62],"class_list":["post-11818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dropshipping","category-marketing","tag-dropshipping","tag-ecommerce","tag-marketing","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/11818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/comments?post=11818"}],"version-history":[{"count":0,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/11818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media\/11822"}],"wp:attachment":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media?parent=11818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/categories?post=11818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/tags?post=11818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}