{"id":11992,"date":"2023-08-28T15:14:58","date_gmt":"2023-08-28T15:14:58","guid":{"rendered":"https:\/\/appscenic.com\/?p=11992"},"modified":"2023-08-28T15:35:46","modified_gmt":"2023-08-28T15:35:46","slug":"5-customer-loyalty-tactics-for-your-dropshipping-business","status":"publish","type":"post","link":"https:\/\/appscenic.com\/blog\/5-customer-loyalty-tactics-for-your-dropshipping-business\/","title":{"rendered":"5 Customer Loyalty Tactics For Your Dropshipping Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Think of your favourite brands. Why are you loyal to them? Sometimes, it\u2019s because of the products they sell, but just as often, it\u2019s because of the brand identity they\u2019ve created. It\u2019s the core values, customer experience, brand community, and the other intangible aspects of a brand that customers truly remember.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to succeed as a dropshipping e-commerce brand, you\u2019ll need to stand out from the crowd through something <\/span><i><span style=\"font-weight: 400;\">other <\/span><\/i><span style=\"font-weight: 400;\">than your products. With the global dropshipping industry expected to reach <\/span><a href=\"https:\/\/www.grandviewresearch.com\/press-release\/global-dropshipping-market\"><span style=\"font-weight: 400;\">$557.9 billion by 2025<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s clear that there is a lot of potential for success here. However, more than <\/span><a href=\"https:\/\/appscenic.com\/more-than-90-of-dropshippers-fail-why-this-happens\/\"><span style=\"font-weight: 400;\">90% of dropshipping brands fail <\/span><\/a><span style=\"font-weight: 400;\">because they\u2019re not setting their brand up for success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the volume of competition in the dropshipping industry, creating the best possible customer experience is more important than ever. So how exactly do you do this? One of the best ways is through a loyalty program.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s explore 5 customer loyalty tactics to help your dropshipping e-commerce brand succeed!\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ff6b42120c7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ff6b42120c7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/appscenic.com\/blog\/5-customer-loyalty-tactics-for-your-dropshipping-business\/#1_Use_referral_programs_to_lower_customer_acquisition_costs\" >1. Use referral programs to lower customer acquisition costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/appscenic.com\/blog\/5-customer-loyalty-tactics-for-your-dropshipping-business\/#2_Increase_retention_rates_with_points_and_VIP_programs\" >2. Increase retention rates with points and VIP programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/appscenic.com\/blog\/5-customer-loyalty-tactics-for-your-dropshipping-business\/#3_Brand_your_loyalty_program\" >3. Brand your loyalty program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/appscenic.com\/blog\/5-customer-loyalty-tactics-for-your-dropshipping-business\/#4_Make_your_customer_loyalty_program_exciting\" >4. Make your customer loyalty program exciting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/appscenic.com\/blog\/5-customer-loyalty-tactics-for-your-dropshipping-business\/#5_Build_a_brand_community_with_email_marketing\" >5. Build a brand community with email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/appscenic.com\/blog\/5-customer-loyalty-tactics-for-your-dropshipping-business\/#The_power_of_loyalty_for_dropshipping_brands\" >The power of loyalty for dropshipping brands<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Use_referral_programs_to_lower_customer_acquisition_costs\"><\/span><span style=\"font-weight: 400;\">1. Use referral programs to lower customer acquisition costs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/blog.smile.io\/psychology-behind-a-referral-program\/\"><span style=\"font-weight: 400;\">referral program<\/span><\/a><span style=\"font-weight: 400;\"> encourages your previous customers to recommend your products to their friends and family through some sort of incentive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>So why exactly do referrals work so well?<\/strong> Three main reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They provide social proof.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They build trust.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reciprocity creates a two-way exchange of value.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When customers see a brand being shared time and time again, they are more likely to try the brand themselves due to the popularity of it. That\u2019s social proof.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the referrals come from someone who is in their inner circle, the phenomenon becomes even stronger. This is because the trust they already have in that person extends to their opinions. It\u2019s <\/span><a href=\"https:\/\/financesonline.com\/referral-marketing-statistics\/?ref=the-smile-io-blog\"><span style=\"font-weight: 400;\">estimated<\/span><\/a><span style=\"font-weight: 400;\"> that \u201c92% of consumers worldwide say they trust recommendations from friends and family, above all other forms of advertising.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, by providing desirable rewards to both the sender and receiver, you\u2019re creating a win-win scenario! For example, you can offer $10 off a future purchase to both referring and referred customers. Both parties win because they get a financial discount and you win because you\u2019re existing customers are doing your acquisition marketing for you by bringing in a new customer!\u00a0<\/span><\/p>\n<figure id=\"attachment_11993\" aria-describedby=\"caption-attachment-11993\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11993 size-large\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2023\/08\/Shoetopia-Referral-Code-1024x521.png\" alt=\"\" width=\"800\" height=\"407\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Shoetopia-Referral-Code-1024x521.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Shoetopia-Referral-Code-300x153.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Shoetopia-Referral-Code-768x391.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Shoetopia-Referral-Code-1536x782.png 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Shoetopia-Referral-Code.png 1673w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-11993\" class=\"wp-caption-text\">Shoetopia offers a $10 referral reward to returning and new customers<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Increase_retention_rates_with_points_and_VIP_programs\"><\/span><span style=\"font-weight: 400;\">2. Increase retention rates with points and VIP programs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Two other effective types of rewards programs for generating repeat customers are points and tiered-VIP programs. <\/span><a href=\"https:\/\/blog.smile.io\/repeat-customers-profitable\/\"><span style=\"font-weight: 400;\">Smile.io data<\/span><\/a><span style=\"font-weight: 400;\"> reveals that on average, the top 10% of customers spend 2 times more per order than the lower 90%, and the top 1% of customers spend 2.5 times more than the lower 99%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Points programs are the most common type of loyalty program since they\u2019re easy to implement and maintain. Customers continuously earn some type of currency, known as points, over time through different points-earning actions to redeem for various rewards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VIP programs build off the basic principles of a point program by incorporating elements of exclusivity, status, and gamification. In a VIP program, you create different tiers that reward your top customers with better rewards and incentives.\u00a0<\/span><\/p>\n<figure id=\"attachment_11994\" aria-describedby=\"caption-attachment-11994\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11994 size-large\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2023\/08\/Long-Reef-Surf-Co-Points-and-VIP-Programs-1024x489.png\" alt=\"\" width=\"800\" height=\"382\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Long-Reef-Surf-Co-Points-and-VIP-Programs-1024x489.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Long-Reef-Surf-Co-Points-and-VIP-Programs-300x143.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Long-Reef-Surf-Co-Points-and-VIP-Programs-768x367.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Long-Reef-Surf-Co-Points-and-VIP-Programs-1536x734.png 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Long-Reef-Surf-Co-Points-and-VIP-Programs-2048x978.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-11994\" class=\"wp-caption-text\">Long Reef Surf Co. offers both a points and a VIP program through its Reef Club.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Both of these types of programs are great customer retention tools for dropshipping brands because they keep customers engaged for a longer period by requiring them to make repeat purchases to redeem their points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on Smile.io\u2019s data, customers are 27% more likely to make another purchase after their first purchase. This increases to 49% and 62% after their second and third purchases, respectively. As a dropshipping business, encouraging repeat purchases is key to being profitable.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Brand_your_loyalty_program\"><\/span><span style=\"font-weight: 400;\">3. Brand your loyalty program<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve covered the different types of loyalty programs, it\u2019s time to go over how to ensure they\u2019re effective. One of the best ways to enhance your customer loyalty experience is by making your program a natural extension of your overall brand. The key here is loyalty program branding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dropshipping brands need to develop a <\/span><a href=\"https:\/\/appscenic.com\/build-brand-identity-for-dropshipping-business\/\"><span style=\"font-weight: 400;\">distinct brand identity<\/span><\/a><span style=\"font-weight: 400;\"> to succeed because it builds customer trust, differentiates from competitors, and therefore increases revenue. Your loyalty program is no different.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several elements of your loyalty program branding to consider:<\/span><\/p>\n<ul>\n<li><b>Program name<\/b><span style=\"font-weight: 400;\">\u2014the best names are memorable and related to your brand. No one\u2019s going to remember a program called \u201cloyalty program\u201d.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Points currency name<\/b><span style=\"font-weight: 400;\">\u2014It\u2019s also important to give your points a unique name that ties to your program name and brand. The name can be a play-on word or something that conveys value.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Colors, fonts, and images<\/b><span style=\"font-weight: 400;\">\u2014wherever you include your loyalty program on your website, ensure the colours, fonts, and imagery used align with that of your overall brand. This will create a stronger impression in customers\u2019 minds no matter if they enter your website via your loyalty program or homepage.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Explainer pages<\/b><span style=\"font-weight: 400;\">\u2014This is a dedicated page to your loyalty program that excites customers about the program\u2019s benefits, explains how to participate, and convinces new members to join.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Rewards program panels and launchers<\/b><span style=\"font-weight: 400;\">\u2014Sometimes, brands also include a pop-up rewards program launcher on every page that leads to a panel explaining the program. These especially need to be branded and stand out so that customers can easily access your rewards program, no matter where they are.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Language and communication style<\/b><span style=\"font-weight: 400;\">\u2014Whether you\u2019re explaining the program benefits or sending an email to let customers know they\u2019ve earned points, it\u2019s important to customize the language and communication style you use. If the rest of your brand uses a playful tone, ensure these messages match!\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11995\" aria-describedby=\"caption-attachment-11995\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11995 size-full\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2023\/08\/Designer-Bums-Camp-DB-Explainer-Page.gif\" alt=\"\" width=\"600\" height=\"340\" \/><figcaption id=\"caption-attachment-11995\" class=\"wp-caption-text\">Designer Bums brands its loyalty program, Camp DB, to match the overall website.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Dropshipping brands benefit from having a strong brand identity, and one of the best ways to create this is through a branded loyalty program. Consider all of the elements above to give customers a memorable aspect of their customer journey.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Make_your_customer_loyalty_program_exciting\"><\/span><span style=\"font-weight: 400;\">4. Make your customer loyalty program exciting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can have a beautifully branded loyalty program that perfectly aligns with your ecommerce store, but it won\u2019t matter if nobody wants to join the program in the first place. This is why it\u2019s crucial to make your loyalty program <\/span><i><span style=\"font-weight: 400;\">exciting.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Dropshipping ecommerce brands have to create an engaging customer experience to keep customers coming back. There are a few key ways to do this with your loyalty program\u2014custom earning actions, event-based marketing campaigns, and experiential rewards are some of our favorites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most loyalty programs offer some variation of the basic earning actions\u2014points per dollar spent, sign-up bonuses, social media interactions, and leaving reviews to name a few. These are all great ways and serve a unique purpose but the one-of-a-kind experiences come from unique, custom-earning actions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, dropshipping brands could offer points for filling out customer satisfaction surveys. Since dropshipping brands don\u2019t physically handle their products, this is a great way to incentivize feedback and control the customer experience.<\/span><\/p>\n<figure id=\"attachment_11996\" aria-describedby=\"caption-attachment-11996\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11996 size-large\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2023\/08\/Perfume-Online-Customer-Satisfaction-Survey-1024x985.png\" alt=\"\" width=\"800\" height=\"770\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Perfume-Online-Customer-Satisfaction-Survey-1024x985.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Perfume-Online-Customer-Satisfaction-Survey-300x288.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Perfume-Online-Customer-Satisfaction-Survey-768x739.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Perfume-Online-Customer-Satisfaction-Survey.png 1172w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-11996\" class=\"wp-caption-text\">Incentivize customer satisfaction surveys with points for maximum engagement. Source: Perfume Online Canada.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Event-based marketing campaigns are another great tool for creating excitement. These include bonus point events for earning and redemption, as well as unique loyalty program competitions. Bonus points events create a sense of urgency, exclusivity, and help boost sales during slower seasons. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a dropshipping brand, using your loyalty program to generate sales protects your profit margins while creating repeat shoppers.\u00a0<\/span><\/p>\n<figure id=\"attachment_11997\" aria-describedby=\"caption-attachment-11997\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11997 size-large\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2023\/08\/Copper-Cow-Bonus-Points-Event-1024x407.png\" alt=\"\" width=\"800\" height=\"318\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Copper-Cow-Bonus-Points-Event-1024x407.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Copper-Cow-Bonus-Points-Event-300x119.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Copper-Cow-Bonus-Points-Event-768x305.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Copper-Cow-Bonus-Points-Event-1536x610.png 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Copper-Cow-Bonus-Points-Event-2048x814.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-11997\" class=\"wp-caption-text\">Copper Cow Coffee mixed in a triple points campaign with an effective design and branding.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Experiential rewards are those that create memorable experiences for customers as opposed to transactional financial incentives. Think of things like early access to product drops, virtual or in-person meet-ups, or the chance to influence future products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the ability to change and adapt product catalogues quickly, dropshipping brands are the perfect candidate for experiential rewards related to product drops. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By rewarding your customers with the chance to see new products first or give their input on future products, you\u2019re creating an emotional connection with them that they won\u2019t forget.\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_11998\" aria-describedby=\"caption-attachment-11998\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11998 size-large\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2023\/08\/R-Co-VIP-Tiers-1024x554.png\" alt=\"\" width=\"800\" height=\"433\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/R-Co-VIP-Tiers-1024x554.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/R-Co-VIP-Tiers-300x162.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/R-Co-VIP-Tiers-768x415.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/R-Co-VIP-Tiers-1536x831.png 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/R-Co-VIP-Tiers-2048x1108.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-11998\" class=\"wp-caption-text\">R+Co offers exclusive rewards to higher VIP tiers.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_Build_a_brand_community_with_email_marketing\"><\/span><span style=\"font-weight: 400;\">5. Build a brand community with email marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several reasons you may choose to go with the dropshipping business model when launching your e-commerce store. One of them is to save money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have all the tools in place, AppScenic recommends setting aside <\/span><a href=\"https:\/\/appscenic.com\/how-to-start-dropshipping-with-appscenic\/#:~:text=Dropshipping%20is%20a%20business%20model,items%20directly%20to%20the%20customer.\"><span style=\"font-weight: 400;\">$1500-$2000<\/span><\/a><span style=\"font-weight: 400;\"> for advertising. While there are plenty of paid marketing tools that will help you acquire new customers, like digital advertising, there is a low-cost tool that will help you <\/span><i><span style=\"font-weight: 400;\">retain <\/span><\/i><span style=\"font-weight: 400;\">customers\u2014email marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, studies have shown that e-commerce brands can expect a <\/span><a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing?\"><span style=\"font-weight: 400;\">$45 return on investment<\/span><\/a><span style=\"font-weight: 400;\"> for every dollar spent on email marketing. When you think about how cheap email marketing is, with the only reason costs being the CMS or software you choose, that\u2019s a pretty hard deal to turn down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The advantage of email marketing is that it\u2019s delivered right to your audience\u2019s inbox. Unlike social media or even websites, you don\u2019t have to compete with other brands for your customers\u2019 attention. This is why email marketing is so effective in building a brand community.\u00a0<\/span><\/p>\n<p><strong>Here are a few of the best ways to use email marketing as a dropshipping brand:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize your emails with customer segments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Humanize your brand by sharing your inspiration or founding story.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add interactive elements like video,\u00a0 links, GIFs, or user-generated content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share your milestones and business wins.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always include at least one clear call-to-action (CTA).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate your email flows to integrate with your loyalty program.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"mceTemp\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11999 size-large\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2023\/08\/Sukoshi-Mart-VIP-Exclusive-Email-682x1024.png\" alt=\"\" width=\"682\" height=\"1024\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Sukoshi-Mart-VIP-Exclusive-Email-682x1024.png 682w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Sukoshi-Mart-VIP-Exclusive-Email-200x300.png 200w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Sukoshi-Mart-VIP-Exclusive-Email-768x1154.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Sukoshi-Mart-VIP-Exclusive-Email-1022x1536.png 1022w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2023\/08\/Sukoshi-Mart-VIP-Exclusive-Email.png 1065w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<ul id=\"attachment_11999\" class=\"wp-caption aligncenter\" style=\"width: 682px;\">Sukoshi Mart creates excitement around its VIP program through exclusive offers and points balance reminders.<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_power_of_loyalty_for_dropshipping_brands\"><\/span><span style=\"font-weight: 400;\">The power of loyalty for dropshipping brands<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So there you have it\u2014no matter what stage your dropshipping business is in, a loyalty program can go a long way. Whether you opt for a referral, points, or VIP program (or all three), it\u2019s important to brand your program, make it exciting, and take it off your website into your customers\u2019 inboxes with email marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to put the power of a loyalty program to the test? Get started with <\/span><a href=\"https:\/\/apps.shopify.com\/smile-io?utm_source=partner%20content&amp;utm_medium=blog&amp;utm_campaign=appscenic&amp;utm_content=appscenic%20guest%20post\"><span style=\"font-weight: 400;\">Smile.io<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Author Bio: Gabrielle is the Digital Marketing Specialist at <\/span><\/i><a href=\"https:\/\/smile.io\/\"><i><span style=\"font-weight: 400;\">Smile.io<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. She is passionate about all things content marketing and helping small and medium-sized e-commerce businesses grow and succeed.\u00a0<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think of your favourite brands. Why are you loyal to them? Sometimes, it\u2019s because of the products they sell, but just as often, it\u2019s because of the brand identity they\u2019ve created. It\u2019s the core values, customer experience, brand community, and the other intangible aspects of a brand that customers truly remember. If you want to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,70],"tags":[28,87,71],"class_list":["post-11992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dropshipping","category-marketing","tag-dropshipping","tag-loyalty","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/11992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/comments?post=11992"}],"version-history":[{"count":0,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/11992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media\/12001"}],"wp:attachment":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media?parent=11992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/categories?post=11992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/tags?post=11992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}