{"id":12543,"date":"2024-03-15T14:39:33","date_gmt":"2024-03-15T14:39:33","guid":{"rendered":"https:\/\/appscenic.com\/?p=12543"},"modified":"2024-07-15T12:04:41","modified_gmt":"2024-07-15T12:04:41","slug":"creating-a-brand-identity-in-dropshipping-beyond-the-basics","status":"publish","type":"post","link":"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/","title":{"rendered":"Creating a Brand Identity in Dropshipping: Beyond the Basics"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the whirlwind world of dropshipping, where competition is fierce and attention spans are short, building a brand identity that leaves a lasting impression is essential. You see, it&#8217;s not just about selling products anymore, it&#8217;s about telling a story, your story, that resonates, captivates, and converts.<\/span><\/p>\n<p>If you love to watch a video on this topic, then press play below and be sure to follow us on YouTube for more videos like this one.<\/p>\n<p><iframe title=\"How to Create a Brand Identity in Dropshipping: Beyond the Basics\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/m7RucK0nIRk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Now, if you&#8217;re more of a reader (like the author of this article), then read on as we\u2019ll be exploring the essential yet often overlooked aspect of dropshipping, brand identity, and how to go beyond the basics to create one that truly stands out.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0ed8c19bb3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0ed8c19bb3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/#Why_does_a_strong_brand_identity_matter_for_your_dropshipping_business\" >Why does a strong brand identity matter for your dropshipping business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/#Trust\" >Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/#Differentiation\" >Differentiation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/#Revenue\" >Revenue<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/#4_Steps_to_build_a_strong_brand_identity_for_your_dropshipping_business\" >4 Steps to build a strong brand identity for your dropshipping business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/#Understand_your_mission_core_values_and_brand_positioning\" >Understand your mission, core values, and brand positioning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/#Understand_your_audience_inside_out\" >Understand your audience inside out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/#Its_Showtime\" >It&#8217;s Showtime<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/#Set_the_rules\" >Set the rules<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/appscenic.com\/blog\/creating-a-brand-identity-in-dropshipping-beyond-the-basics\/#Stand_out_with_a_powerful_brand_identity\" >Stand out with a powerful brand identity<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_a_strong_brand_identity_matter_for_your_dropshipping_business\"><\/span><b>Why does a strong brand identity matter for your dropshipping business?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In case you\u2019re thinking that a brand identity is just about creating a logo and calling it a day, well, it\u2019s not. It&#8217;s actually about having a narrative that speaks volumes without saying a word. Here&#8217;s why it matters.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trust\"><\/span><b>Trust<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the competitive world of ecommerce, trust is everything. It\u2019s the currency of commerce. Did you know that 44% of consumers are more inclined to open their wallets to brands they trust? And a strong brand identity is your golden ticket to earning it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Differentiation\"><\/span><b>Differentiation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s not just about trust; it&#8217;s also about differentiation. With the dropshipping landscape expanding by the minute &#8211; the latest<\/span><a href=\"https:\/\/appscenic.com\/dropshipping-and-ecommerce-key-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> dropshipping statistics<\/span><\/a><span style=\"font-weight: 400;\"> show that the industry will reach<\/span><a href=\"https:\/\/www.grandviewresearch.com\/press-release\/global-dropshipping-market\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">$1,253.79 billion<\/span><\/a><span style=\"font-weight: 400;\"> by 2030 &#8211;\u00a0 blending in isn\u2019t an option. A strong brand identity sets you apart.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Revenue\"><\/span><b>Revenue<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">And let&#8217;s not forget about revenue. A strong brand identity isn&#8217;t just a nice-to-have. It&#8217;s the difference between being an afterthought and becoming a customer&#8217;s first choice. Happy customers become brand ambassadors, driving more business your way and ultimately boosting your revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you go beyond the basics and create a brand identity that will get the right attention? Here are four steps to guide you.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-12547\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2024\/03\/How-to-build-a-strong-brand-identity-for-your-dropshipping-business.jpg\" alt=\"\" width=\"2400\" height=\"1200\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-build-a-strong-brand-identity-for-your-dropshipping-business.jpg 2400w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-build-a-strong-brand-identity-for-your-dropshipping-business-300x150.jpg 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-build-a-strong-brand-identity-for-your-dropshipping-business-1024x512.jpg 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-build-a-strong-brand-identity-for-your-dropshipping-business-768x384.jpg 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-build-a-strong-brand-identity-for-your-dropshipping-business-1536x768.jpg 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/How-to-build-a-strong-brand-identity-for-your-dropshipping-business-2048x1024.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Steps_to_build_a_strong_brand_identity_for_your_dropshipping_business\"><\/span><b>4 Steps to build a strong brand identity for your dropshipping business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Understand_your_mission_core_values_and_brand_positioning\"><\/span><b>Understand your mission, core values, and brand positioning<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are the elements that will shape your brand identity and guide your choices in design, colors, and messaging. Here are some of the questions you need to answer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mission<\/b><span style=\"font-weight: 400;\">: Why are you in the dropshipping business?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Core values<\/b><span style=\"font-weight: 400;\">: What are the fundamental beliefs and guiding principles that drive your dropshipping business?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personality<\/b><span style=\"font-weight: 400;\">: If your brand was a person, what personality would they have? How do you want people to feel about your store and brand?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Positioning<\/b><span style=\"font-weight: 400;\">: What unique value does your brand provide that sets it apart from your competitors?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Voice<\/b><span style=\"font-weight: 400;\">: Which persona do you take when communicating with your audience?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Take <a href=\"https:\/\/notebooktherapy.com\/\" target=\"_blank\" rel=\"nofollow noopener\">NotebookTherapy<\/a>, for instance. This dropshipping business specializes in stationery, and a glance at its homepage reveals a classic yet modern brand identity. Their color scheme and imagery set them apart from competitors, showcasing their unique positioning.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12541\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2024\/03\/Notebook-Therapy-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1130\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Notebook-Therapy-scaled.jpg 2560w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Notebook-Therapy-300x132.jpg 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Notebook-Therapy-1024x452.jpg 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Notebook-Therapy-768x339.jpg 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Notebook-Therapy-1536x678.jpg 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Notebook-Therapy-2048x904.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understand_your_audience_inside_out\"><\/span><b>Understand your audience inside out<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To resonate with your audience, you must first understand them inside out. Dive deep into audience research and create detailed buyer personas. What are their expectations, needs, and values? Tailor your brand identity to align with their desires. Here&#8217;s a great <a href=\"https:\/\/www.shopify.com\/blog\/what-is-buyer-persona\" target=\"_blank\" rel=\"noopener\">guide to creating buyer personas<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your target audience is eco-conscious, your brand identity should highlight sustainable practices. Considering that Millennials are particularly eco-conscious, incorporating eco-friendly elements into your brand identity can resonate deeply with them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Its_Showtime\"><\/span><b>It&#8217;s Showtime<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Choose the right colors, design a memorable logo, and define your brand&#8217;s language and tone. Your colors, logo, and language should all reflect your brand&#8217;s personality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take <a href=\"https:\/\/sageandsill.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Sage &amp; Sill<\/a>, for example. This dropshipping store specializing in home and decor items uses a consistent dark green color throughout its website and logo, creating a branded and uniform feel.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12540\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2024\/03\/Sage-Sill-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1206\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Sage-Sill-scaled.jpg 2560w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Sage-Sill-300x141.jpg 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Sage-Sill-1024x482.jpg 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Sage-Sill-768x362.jpg 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Sage-Sill-1536x724.jpg 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Sage-Sill-2048x965.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When designing your logo, opt for simplicity that reflects your brand essence. Similarly, focus on fonts and typography to create contrast and enhance your brand&#8217;s identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take another brand and look mainly at their fonts and typography. Here\u2019s <a href=\"https:\/\/no.pillowslides.com\/en\" target=\"_blank\" rel=\"nofollow noopener\">Pillow Slides<\/a>, a dropshipping store focused on footwear, a special kind of slippers. Now, they use one main font for their main content and another for navigation and headers. This helps create contrast in their texts without losing that \u201cwalking on a pillow\u201d feeling.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12542\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2024\/03\/Pillow-Slides-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1251\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Pillow-Slides-scaled.jpg 2560w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Pillow-Slides-300x147.jpg 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Pillow-Slides-1024x500.jpg 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Pillow-Slides-768x375.jpg 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Pillow-Slides-1536x751.jpg 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/Pillow-Slides-2048x1001.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_the_rules\"><\/span><b>Set the rules<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">And last but not least, set the rules. Establish brand guidelines to maintain consistency across all channels, from your website to your packaging. These guidelines serve as the roadmap to preserving your brand identity.<\/span><\/p>\n<p>Here are some of the aspects to include in your guideline:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The right versions of your logo, such as sizes, colors, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The right typography to use on different channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The right color codes for your color palette<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your brand language, tone, and messaging.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From logo usage to typography and brand language, consistency is key to reinforcing your brand&#8217;s identity and recognition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the brand guidelines are set, you can start setting up your website and blog design, social media channels, product photos and packaging, and any other aspects of your dropshipping business. For example, you can use eco-friendly custom packaging to differentiate from the crowd (check out <a href=\"https:\/\/www.arka.com\/\" target=\"_blank\" rel=\"noopener\">Arka<\/a>).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12548\" src=\"https:\/\/appscenic.com\/wp-content\/uploads\/2024\/03\/A-strong-brand-identity-matters-for-your-dropshipping-business.jpg\" alt=\"A strong brand identity matters for your dropshipping business\" width=\"2400\" height=\"1200\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/A-strong-brand-identity-matters-for-your-dropshipping-business.jpg 2400w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/A-strong-brand-identity-matters-for-your-dropshipping-business-300x150.jpg 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/A-strong-brand-identity-matters-for-your-dropshipping-business-1024x512.jpg 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/A-strong-brand-identity-matters-for-your-dropshipping-business-768x384.jpg 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/A-strong-brand-identity-matters-for-your-dropshipping-business-1536x768.jpg 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/03\/A-strong-brand-identity-matters-for-your-dropshipping-business-2048x1024.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stand_out_with_a_powerful_brand_identity\"><\/span><strong>Stand out with a powerful brand identity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this ever-evolving landscape of dropshipping, building a strong brand identity isn&#8217;t a luxury; it&#8217;s a necessity. It builds trust, sets you apart from competitors, and drives revenue growth. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By understanding your mission, audience, and design elements, and by establishing clear brand guidelines, you can create a brand identity that resonates with your target audience and paves the way for success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, dare to be different, and craft a brand identity that leaves a lasting impression on your customers&#8217; minds. Happy branding!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the whirlwind world of dropshipping, where competition is fierce and attention spans are short, building a brand identity that leaves a lasting impression is essential. You see, it&#8217;s not just about selling products anymore, it&#8217;s about telling a story, your story, that resonates, captivates, and converts. If you love to watch a video on [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,52,70],"tags":[104,28,66],"class_list":["post-12543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dropshipping","category-ecommerce","category-marketing","tag-branding","tag-dropshipping","tag-ecommerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/12543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/comments?post=12543"}],"version-history":[{"count":0,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/12543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media\/12546"}],"wp:attachment":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media?parent=12543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/categories?post=12543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/tags?post=12543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}