{"id":12993,"date":"2024-09-11T10:46:07","date_gmt":"2024-09-11T10:46:07","guid":{"rendered":"https:\/\/appscenic.com\/blog\/?p=12993"},"modified":"2024-12-09T10:38:04","modified_gmt":"2024-12-09T10:38:04","slug":"how-to-increase-conversion-rate-for-your-ecommerce-store","status":"publish","type":"post","link":"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/","title":{"rendered":"How to Increase the Conversion Rate of Your Ecommerce Store"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Getting plenty of users visiting your store, but not seeing them take the actions you want? The right conversion strategies can change all that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll discuss how to increase the conversion rate for your ecommerce store through diverse strategies. We\u2019ll also dive into the common pitfalls and show you how to fix them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the end, you\u2019ll have the toolbox to turn those users into paying customers and increase your <\/span><a href=\"https:\/\/appscenic.com\/blog\/5-simple-ecommerce-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ecommerce store<\/span><\/a><span style=\"font-weight: 400;\"> sales.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ee5b302638a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ee5b302638a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#7_Best_strategies_to_increase_your_ecommerce_stores_conversion_rate\" >7 Best strategies to increase your ecommerce store\u2019s conversion rate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#1_Fine-tune_your_product_pages_to_trigger_buying_decisions\" >1. Fine-tune your product pages to trigger buying decisions<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#How_to_do_it\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#Best_for\" >Best for<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#2_Create_a_virtual_shopping_event_to_drive_instant_sales\" >2. Create a virtual shopping event to drive instant sales<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#How_to_do_it-2\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#Best_for-2\" >Best for<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#3_Build_a_product_quiz_to_match_customers_with_their_perfect_fit\" >3. Build a product quiz to match customers with their perfect fit<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#How_to_do_it-3\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#Best_for-3\" >Best for<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#4_Simplify_the_checkout_process_to_reduce_cart_abandonment\" >4. Simplify the checkout process to reduce cart abandonment<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#How_to_do_it-4\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#Best_for-4\" >Best for<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#5_Offer_free_shipping_to_close_the_deal\" >5. Offer free shipping to close the deal<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#How_to_do_it-5\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#Best_for-5\" >Best for<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#6_Introduce_bundles_to_encourage_bigger_purchases\" >6. Introduce bundles to encourage bigger purchases<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#How_to_do_it-6\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#Best_for-6\" >Best for<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#7_Leverage_SEO_to_reach_more_customers\" >7. Leverage SEO to reach more customers<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#How_to_do_it-7\" >How to do it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#Best_for-7\" >Best for<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#3_mistakes_when_trying_to_increase_conversions_how_to_avoid_them\" >3 mistakes when trying to increase conversions &amp; how to avoid them<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#A_Overlooking_mobile_optimization\" >A. Overlooking mobile optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#B_Ignoring_micro-conversions\" >B. Ignoring micro-conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#C_Undervaluing_customer_care\" >C. Undervaluing customer care<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_Best_strategies_to_increase_your_ecommerce_stores_conversion_rate\"><\/span><b>7 Best strategies to increase your ecommerce store\u2019s conversion rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you read on, copy the practical points that resonate most with your ecommerce store, then flag key areas in your conversion funnel for immediate tweaks.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Fine-tune_your_product_pages_to_trigger_buying_decisions\"><\/span><b>1. Fine-tune your product pages to trigger buying decisions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This goes beyond just making your product pages look good; it\u2019s about strategically shaping them to guide potential customers toward a purchase. Use these pages to create an online store experience that removes doubts, answers questions, and taps into their emotions until they finally convert.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_do_it\"><\/span><b>How to do it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Do not just list your product\u2019s features\u2014explain how each feature benefits your customers. For example, instead of just saying &#8220;100% cotton fabric,&#8221; describe how it feels soft on the skin and is breathable for all-day comfort. Let customers understand exactly what they\u2019re getting and why it matters to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-quality product images are non-negotiable too. You should show your items from different angles. For example, highlight specific design elements, materials used, or the product\u2019s dimensions. This transparency helps customers feel confident that what they see online is exactly what they\u2019ll get.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you with this, use <\/span><a href=\"https:\/\/helpdesk.appscenic.com\/support\/solutions\/articles\/80001131712-how-can-i-improve-my-product-titles-and-descriptions-using-ai-\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AppScenic<\/span><\/a><span style=\"font-weight: 400;\"> to write product descriptions with compelling CTAs and optimize images in bulk.<\/span><\/p>\n<p><iframe title=\"How to use the Description and Images AI Tool - AppScenic Retailers\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XITkvnAOrD0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">You should also include <\/span><a href=\"https:\/\/appscenic.com\/blog\/harnessing-the-power-of-customer-reviews-in-dropshipping\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer reviews<\/span><\/a><span style=\"font-weight: 400;\"> on your product pages to reassure new customers they\u2019re making the right choice. To get the social proof, send surveys post-purchase or add a link on your website to make it easier for users to leave their feedback, like this:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-12999\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/01-How-To-Increase-Conversion-Rate-eCommerce-Review-Link-Website-Example.png\" alt=\"Review Link Website Example\" width=\"764\" height=\"234\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/01-How-To-Increase-Conversion-Rate-eCommerce-Review-Link-Website-Example.png 764w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/01-How-To-Increase-Conversion-Rate-eCommerce-Review-Link-Website-Example-300x92.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, if your products require instructions to use, provide a clear step-by-step guide. If customers see how easy it is to use, they are more likely to convert.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_for\"><\/span><b>Best for<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This strategy is beneficial for all industries, but more so if you\u2019re in the health and wellness niche selling supplements. Customers want and need to know exactly what they\u2019re putting into their bodies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My favorite example is <\/span><a href=\"https:\/\/www.transparentlabs.com\/products\/coreseries-hydrate-60sv\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Transparent Labs<\/span><\/a><span style=\"font-weight: 400;\">. They stand out since they don\u2019t just list ingredients but clearly explain each one\u2019s benefits. They connect science to real-life results. Their product pages also feature clear images, reviews, and trust badges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it looks for their Hydrate powder:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13000\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/02-How-To-Increase-Conversion-Rate-eCommerce-Transparent-Labs-Ingredient-Breakdown.png\" alt=\"Transparent Labs Ingredient Breakdown\" width=\"624\" height=\"557\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/02-How-To-Increase-Conversion-Rate-eCommerce-Transparent-Labs-Ingredient-Breakdown.png 624w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/02-How-To-Increase-Conversion-Rate-eCommerce-Transparent-Labs-Ingredient-Breakdown-300x268.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_virtual_shopping_event_to_drive_instant_sales\"><\/span><b>2. Create a virtual shopping event to drive instant sales<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let your target audience engage with your brand in real-time, just like they would in a physical store. You can use this to turn passive browsing into active participation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, these events create a sense of urgency and exclusivity, making online shoppers more likely to purchase right away. Virtual online shopping also makes their experience more interactive and exciting. Ultimately, all of these can help boost sales and conversion rates.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_do_it-2\"><\/span><b>How to do it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Use tools like <\/span><a href=\"https:\/\/www.brandlab-360.com\/virtual-spaces-platform-enterprise\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">BrandLab360<\/span><\/a><span style=\"font-weight: 400;\">. Simply connect your ecommerce site with their platform to create a virtual version of your store. It can show real-time details on products, including stock, pricing, and sizing, like below.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13001\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/03-How-To-Increase-Conversion-Rate-eCommerce-BrandLab360.png\" alt=\"BrandLab360\" width=\"583\" height=\"367\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/03-How-To-Increase-Conversion-Rate-eCommerce-BrandLab360.png 583w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/03-How-To-Increase-Conversion-Rate-eCommerce-BrandLab360-300x189.png 300w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, unlike other platforms, their virtual space lets your customers purchase directly and makes their shopping experience more seamless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further make your virtual event a success, offer event-exclusive discounts. You should also integrate a live chat or use BrandLab360\u2019s AI virtual store assistant. Its AI avatar provides real-time, personalized assistance, similar to in-store help.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_for-2\"><\/span><b>Best for<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This strategy works best for industries like fashion, beauty, jewelry, and home decor. Here\u2019s a great example from <\/span><a href=\"https:\/\/365retail.co.uk\/burberry-launch-virtual-replica-of-its-flagship-ginza-store\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Burberry\u2019s virtual store<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13002\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/04-How-To-Increase-Conversion-Rate-eCommerce-Burberry-Virtual-Store.jpg\" alt=\"Burberry Virtual Store\" width=\"696\" height=\"358\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/04-How-To-Increase-Conversion-Rate-eCommerce-Burberry-Virtual-Store.jpg 696w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/04-How-To-Increase-Conversion-Rate-eCommerce-Burberry-Virtual-Store-300x154.jpg 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a virtual replica of its Ginza, Japan store. To take it to the next level, they partnered with actress Elaiza Ikeda to produce 5 short styling tips videos that are available at various touch points within the virtual store.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Build_a_product_quiz_to_match_customers_with_their_perfect_fit\"><\/span><b>3. Build a product quiz to match customers with their perfect fit<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An interactive quiz is like giving your customers a personal shopper who understands exactly what they are looking for. It can engage them in a way that feels personalized and thoughtful, while also helping to improve your ecommerce conversion rate and online sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, a well-designed quiz can reduce decision fatigue and make it easier for your customers to find what they want without browsing endlessly.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_do_it-3\"><\/span><b>How to do it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">List down what you want to ask. You should tailor your questions to uncover customer preferences. Here are a few examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budget Range<\/b><span style=\"font-weight: 400;\">: What\u2019s your ideal price range?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization<\/b><span style=\"font-weight: 400;\">: Do you prefer a specific style, color, or design?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feature Importance<\/b><span style=\"font-weight: 400;\">: Which features are most important to you?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once you have your questions, use a tool like <\/span><a href=\"https:\/\/support.outgrow.co\/docs\/setting-up-e-commerce-quiz-in-outgrow\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Outgrow<\/span><\/a><span style=\"font-weight: 400;\"> to create your quiz. With its ready-to-use templates, you can craft a personalized quiz t<\/span><span style=\"font-weight: 400;\">hat guides your users through questions and ends with spot-on recommendations just for them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13003\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/05-How-To-Increase-Conversion-Rate-eCommerce-Outgrow-Personalized-Recommendation-Quiz.png\" alt=\"Outgrow Personalized Recommendation Quiz\" width=\"525\" height=\"415\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/05-How-To-Increase-Conversion-Rate-eCommerce-Outgrow-Personalized-Recommendation-Quiz.png 525w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/05-How-To-Increase-Conversion-Rate-eCommerce-Outgrow-Personalized-Recommendation-Quiz-300x237.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p><b>Now, it\u2019s time to <\/b><a href=\"https:\/\/support.outgrow.co\/docs\/embedding-basics\" target=\"_blank\" rel=\"nofollow noopener\"><b>embed it in one of your web pages<\/b><\/a><b>. You have many options here, like an in-page setup or a pop-up style.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13004\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/06-How-To-Increase-Conversion-Rate-eCommerce-In-Page-Embed-Outgrow.png\" alt=\"In-Page Embed Outgrow\" width=\"1270\" height=\"642\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/06-How-To-Increase-Conversion-Rate-eCommerce-In-Page-Embed-Outgrow.png 1270w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/06-How-To-Increase-Conversion-Rate-eCommerce-In-Page-Embed-Outgrow-300x152.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/06-How-To-Increase-Conversion-Rate-eCommerce-In-Page-Embed-Outgrow-1024x518.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/06-How-To-Increase-Conversion-Rate-eCommerce-In-Page-Embed-Outgrow-768x388.png 768w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But creating the recommendation quiz requires a lot more steps. Plus, the embedding can be tedious. So it\u2019s best to <\/span><a href=\"https:\/\/joingenius.com\/hire\/marketing-assistant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hire an assistant<\/span><\/a><span style=\"font-weight: 400;\"> who has experience with such marketing tools. They can import the products and apply logic to make your quizzes work as intended. Plus, an experienced marketing assistant will know where to place your quiz for maximum impact.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_for-3\"><\/span><b>Best for<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Online retailers in cosmetics, fashion, appliance, furniture, and fitness can benefit the most from a recommendation quiz type. One of my favorite examples is how <\/span><a href=\"https:\/\/tailoredathlete.co.uk\/collections\/shirts\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tailored Athlete<\/span><\/a><span style=\"font-weight: 400;\"> does it. They offer a quiz that helps their athlete customers easily find the perfect smart casual or formal style.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13005\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/07-How-To-Increase-Conversion-Rate-eCommerce-Tailored-Athlete-Style-Quiz.png\" alt=\" Tailored Athlete Style Quiz\" width=\"776\" height=\"418\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/07-How-To-Increase-Conversion-Rate-eCommerce-Tailored-Athlete-Style-Quiz.png 776w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/07-How-To-Increase-Conversion-Rate-eCommerce-Tailored-Athlete-Style-Quiz-300x162.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/07-How-To-Increase-Conversion-Rate-eCommerce-Tailored-Athlete-Style-Quiz-768x414.png 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Unlike other brands, their quiz goes beyond just style preferences. It takes into account crucial details like chest size, body shape, and fit preferences to match users with attire that looks great and moves with their bodies. The quiz tailors the experience to the unique physical, style, comfort, and functionality needs of athletes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13006\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/71-How-To-Increase-Conversion-Rate-eCommerce-Tailored-Athlete-Style-Quiz-Question.png\" alt=\"Tailored Athlete Style Quiz Question\" width=\"1070\" height=\"476\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/71-How-To-Increase-Conversion-Rate-eCommerce-Tailored-Athlete-Style-Quiz-Question.png 1070w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/71-How-To-Increase-Conversion-Rate-eCommerce-Tailored-Athlete-Style-Quiz-Question-300x133.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/71-How-To-Increase-Conversion-Rate-eCommerce-Tailored-Athlete-Style-Quiz-Question-1024x456.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/71-How-To-Increase-Conversion-Rate-eCommerce-Tailored-Athlete-Style-Quiz-Question-768x342.png 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Simplify_the_checkout_process_to_reduce_cart_abandonment\"><\/span><b>4. Simplify the checkout process to reduce cart abandonment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Single-page checkouts can increase ecommerce conversion rates by up to <\/span><a href=\"https:\/\/www.sendcloud.com\/8-methods-to-increase-checkout-conversion-rate\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">21.8%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, make it easy and quick for customers to complete their purchases. Remove any friction that can make them abandon their cart. With this strategy, you keep them engaged until the end instead of frustrating them by adding unnecessary steps or asking way too many questions.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_do_it-4\"><\/span><b>How to do it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To get started, you have to enable guest checkout. Reach out to your ecommerce platform or check their knowledge base, as the steps will differ depending on the platform you use. For example, if you\u2019re using WooCommerce, you must go through this <\/span><a href=\"https:\/\/woocommerce.com\/document\/cashier-for-woocommerce\/how-do-i-enable-guest-checkout\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">6-step process to enable guest checkout<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, you should <\/span><a href=\"https:\/\/hollerwp.com\/customize-woocommerce-checkout-page\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">minimize checkout form fields<\/span><\/a><span style=\"font-weight: 400;\">. The fewer fields customers need to fill out, the quicker and easier their purchase will be. If you\u2019re using WooCommerce, do this through their Checkout Field Editor plugin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make checkout even more simple, use <\/span><a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Stripe<\/span><\/a><span style=\"font-weight: 400;\"> to offer multiple payment options. This gives customers the flexibility to pay the way they prefer, which reduces drop-offs at the payment stage.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13007\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/08-How-To-Increase-Conversion-Rate-eCommerce-WooCommerce-Checkout-Fields.png\" alt=\"WooCommerce Checkout Fields\" width=\"1024\" height=\"463\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/08-How-To-Increase-Conversion-Rate-eCommerce-WooCommerce-Checkout-Fields.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/08-How-To-Increase-Conversion-Rate-eCommerce-WooCommerce-Checkout-Fields-300x136.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/08-How-To-Increase-Conversion-Rate-eCommerce-WooCommerce-Checkout-Fields-768x347.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_for-4\"><\/span><b>Best for<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You can make this work no matter what ecommerce business you have. But it becomes even more important if you&#8217;re targeting seniors or older adults. They can find complex checkout forms overwhelming, so a smooth and simple process is essential to make sure they complete their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a great example when checking out LifeStation\u2019s Sidekick Smart, one of the top-rated <\/span><a href=\"https:\/\/www.medicalalertbuyersguide.org\/best-medical-alert-smartwatch-system\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">medical alert watches<\/span><\/a><span style=\"font-weight: 400;\"> for seniors:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13008\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/09-How-To-Increase-Conversion-Rate-eCommerce-LifeStation-Checkout-Process.png\" alt=\"LifeStation Checkout Process\" width=\"1260\" height=\"599\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/09-How-To-Increase-Conversion-Rate-eCommerce-LifeStation-Checkout-Process.png 1260w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/09-How-To-Increase-Conversion-Rate-eCommerce-LifeStation-Checkout-Process-300x143.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/09-How-To-Increase-Conversion-Rate-eCommerce-LifeStation-Checkout-Process-1024x487.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/09-How-To-Increase-Conversion-Rate-eCommerce-LifeStation-Checkout-Process-768x365.png 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The checkout process is done in 4 simple steps, so it is smooth and easy for seniors or those buying for them. Plus, users can checkout as a guest.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Offer_free_shipping_to_close_the_deal\"><\/span><b>5. Offer free shipping to close the deal<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The average conversion rate for ecommerce hovers around <\/span><a href=\"https:\/\/www.shopify.com\/blog\/ecommerce-conversion-rate\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">2.5%<\/span><\/a><span style=\"font-weight: 400;\"> but with free shipping, you can tip the scale in your favor and increase these numbers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use it as a value proposition and remove one of the biggest barriers to completing a purchase: unexpected shipping costs. This makes it more attractive for the customers to choose your ecommerce website over others.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_do_it-5\"><\/span><b>How to do it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">First, analyze your pricing and adjust it slightly to cover shipping costs without losing profitability. For example, if you\u2019re selling gourmet coffee, increase the price of each bag by a small amount to cover free shipping costs. This way, customers feel like they\u2019re getting a deal with free shipping, while you maintain healthy profit margins and improve conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, set a minimum purchase threshold. This means that free shipping only gets activated over a certain amount. With this, you can encourage customers to add more items to their cart, which boosts your average order value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re using Shopify, here&#8217;s how to set a minimum threshold:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13009\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/10-How-To-Increase-Conversion-Rate-eCommerce-Shopify-Shipping-Options.png\" alt=\"Shopify Shipping Options\" width=\"1070\" height=\"335\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/10-How-To-Increase-Conversion-Rate-eCommerce-Shopify-Shipping-Options.png 1070w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/10-How-To-Increase-Conversion-Rate-eCommerce-Shopify-Shipping-Options-300x94.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/10-How-To-Increase-Conversion-Rate-eCommerce-Shopify-Shipping-Options-1024x321.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/10-How-To-Increase-Conversion-Rate-eCommerce-Shopify-Shipping-Options-768x240.png 768w\" sizes=\"(max-width: 1070px) 100vw, 1070px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you have all that sorted, promote your free shipping offer sitewide and on social media. Create eye-catching banners so your customers know about the deal before they even start shopping.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_for-5\"><\/span><b>Best for<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This strategy is especially effective in industries that deal with large or heavy items, like big appliances, home decor, or outdoor gear. A great example of this is Pottery Barn. They have a dedicated page for items with free shipping, including bigger products:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13010\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/11-How-To-Increase-Conversion-Rate-eCommerce-Pottery-Barn-Free-Shipping.png\" alt=\"Pottery Barn Free Shipping\" width=\"885\" height=\"617\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/11-How-To-Increase-Conversion-Rate-eCommerce-Pottery-Barn-Free-Shipping.png 885w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/11-How-To-Increase-Conversion-Rate-eCommerce-Pottery-Barn-Free-Shipping-300x209.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/11-How-To-Increase-Conversion-Rate-eCommerce-Pottery-Barn-Free-Shipping-768x535.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Introduce_bundles_to_encourage_bigger_purchases\"><\/span><b>6. Introduce bundles to encourage bigger purchases<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When ecommerce businesses offer bundles at discounted prices, it improves the average order value. It also lets customers perceive that they\u2019re getting more for less.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, bundles make decision-making easier by giving a ready-made solution for the customer&#8217;s needs, offering everything they want in one convenient package.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_do_it-6\"><\/span><b>How to do it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/kyleakerman.com\/blog\/how-to-find-your-top-viewed-pages-in-google-analytics\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> to identify which product pages are most visited. This gives you an idea of the ones your customers find most appealing. Here\u2019s how to find this data on your GA4:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13011\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/12-How-To-Increase-Conversion-Rate-eCommerce-Google-Analytics-Report.png\" alt=\"Google Analytics Report\" width=\"1024\" height=\"603\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/12-How-To-Increase-Conversion-Rate-eCommerce-Google-Analytics-Report.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/12-How-To-Increase-Conversion-Rate-eCommerce-Google-Analytics-Report-300x177.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/12-How-To-Increase-Conversion-Rate-eCommerce-Google-Analytics-Report-768x452.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can use <\/span><a href=\"https:\/\/www.putler.com\/docs\/category\/using-putler\/identify-frequently-bought-together-products\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Putler<\/span><\/a><span style=\"font-weight: 400;\"> to easily find frequently bought together items. Here\u2019s how to use it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign in to your Putler account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigate to the Products dashboard.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the product you want, and it will take you to the detailed information page for that product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check the products listed under the &#8220;Frequently bought together&#8221; KPI.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13012\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/13-How-To-Increase-Conversion-Rate-eCommerce-Putler.png\" alt=\"\" width=\"1182\" height=\"349\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/13-How-To-Increase-Conversion-Rate-eCommerce-Putler.png 1182w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/13-How-To-Increase-Conversion-Rate-eCommerce-Putler-300x89.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/13-How-To-Increase-Conversion-Rate-eCommerce-Putler-1024x302.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/13-How-To-Increase-Conversion-Rate-eCommerce-Putler-768x227.png 768w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another option is to look at your product range and identify items that naturally go together. For example, If you\u2019re selling skincare products, you can pair a facial cleanser with a moisturizer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can bundle your best-sellers and not-so-hot products too. This way, you can bring more attention to the latter and move its inventory. Also, gather insights from customer feedback to understand what products your customers often use together.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_for-6\"><\/span><b>Best for<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Bundles can increase ecommerce conversion rates in tech, beauty, skincare, and kitchenware since customers in these industries benefit from using multiple related products together. Here\u2019s my favorite example:<\/span><\/p>\n<p><a href=\"https:\/\/www.sugarmesmooth.com\/collections\/sugar-scrubs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sugar Me Smooth\u2019s Sugar Scrubs Bundles<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13013\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/14-How-To-Increase-Conversion-Rate-eCommerce-Sugar-Me-Smooth-Bundles.png\" alt=\"Sugar Me Smooth Bundles\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/14-How-To-Increase-Conversion-Rate-eCommerce-Sugar-Me-Smooth-Bundles.png 1920w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/14-How-To-Increase-Conversion-Rate-eCommerce-Sugar-Me-Smooth-Bundles-300x169.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/14-How-To-Increase-Conversion-Rate-eCommerce-Sugar-Me-Smooth-Bundles-1024x576.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/14-How-To-Increase-Conversion-Rate-eCommerce-Sugar-Me-Smooth-Bundles-768x432.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/14-How-To-Increase-Conversion-Rate-eCommerce-Sugar-Me-Smooth-Bundles-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What sets their bundles apart?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand tailors their bundles to match the season \u2013 scrub sets that are specifically designed for spring and summer. This approach makes their products feel fresh and relevant, encouraging users to buy items that are perfect for the season. This creates a sense of timeliness that many other brands don\u2019t achieve with their more generic bundling approaches.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Leverage_SEO_to_reach_more_customers\"><\/span><b>7. Leverage SEO to reach more customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A well-executed SEO strategy connects you with customers actively searching for what you offer. This makes it easier to achieve your ecommerce conversion rate optimization goals. Plus, it helps you rank higher in search results, which improves your visibility on Google and other search engines.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_do_it-7\"><\/span><b>How to do it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Start with keyword research. Use tools like Ahrefs to generate search term ideas that you can add to your content.<\/span><\/p>\n<p><iframe title=\"Keyword Research Tutorial: From Start to Finish\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OMJQPqG2Uas?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">As you go through this process, it\u2019s also important to take note of the long-tail keywords. These are specific, longer phrases that attract more targeted traffic. Here are examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vegan protein powder for women<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best waterproof hiking boots for men<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After you have your keyword list, create high-quality, relevant content \u2013 in-depth guides or blog posts that answer your customers\u2019 questions. With this, you can attract more site visitors who trust your expertise, making them more likely to shop with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you should improve your page load speed since Google favors fast-loading sites \u2013 those that load in less than 2 seconds. For this, you need to compress your images. Use TinyPNG to reduce image file sizes without sacrificing quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reduce the number of elements on your pages too, like scripts and stylesheets. You can also combine or remove unnecessary ones to decrease the loading time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to minify your CSS, JavaScript, and HTML files as well. Use tools like MinifyCode to remove unnecessary spaces, comments, and characters to make your code leaner and faster to load.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, that is just the tip of the iceberg, but as you can see, it can get highly technical. So it\u2019s best to hire an SEO specialist to handle this for your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re curious about your ecommerce website\u2019s page speed, just head over to <\/span><a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_for-7\"><\/span><b>Best for<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">SEO is beneficial for any industry but it\u2019s particularly effective for niches where customers often do thorough research before purchasing, like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tech (ex. phones)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Luxury home decor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automotive accessories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic and natural items<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Health and wellness products<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bookpinch.com\/fillers\/lip-filler\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinch<\/span><\/a><span style=\"font-weight: 400;\"> is a health and wellness brand that does SEO right. Here\u2019s the brand topping the search results for the keyword &#8216;Chicago filler at home&#8217;:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13014\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/15-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Search-Result.png\" alt=\"\" width=\"956\" height=\"355\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/15-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Search-Result.png 956w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/15-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Search-Result-300x111.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/15-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Search-Result-768x285.png 768w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How do they do that? Well, they make sure to insert relevant keywords, like lip fillers, dermal fillers, and at home, within their web pages. They also include &#8216;Chicago&#8217; wherever they can, which boosts their local SEO since it&#8217;s where they&#8217;re located.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13015\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/16-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Chicago-Keyword.png\" alt=\"Pinch Chicago Keyword\" width=\"2240\" height=\"1260\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/16-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Chicago-Keyword.png 2240w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/16-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Chicago-Keyword-300x169.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/16-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Chicago-Keyword-1024x576.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/16-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Chicago-Keyword-768x432.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/16-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Chicago-Keyword-1536x864.png 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/16-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Chicago-Keyword-2048x1152.png 2048w\" sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Plus, their fast page load speed is another reason they\u2019re at the top of search results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13016\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/17-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Page-Speed.png\" alt=\"\" width=\"814\" height=\"562\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/17-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Page-Speed.png 814w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/17-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Page-Speed-300x207.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/17-How-To-Increase-Conversion-Rate-eCommerce-Pinch-Page-Speed-768x530.png 768w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_mistakes_when_trying_to_increase_conversions_how_to_avoid_them\"><\/span><b>3 mistakes when trying to increase conversions &amp; how to avoid them<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Grab a notepad and mark 1 or 2 mistakes that apply to your store. Then, review the quick action plans we\u2019re sharing to improve your ecommerce conversions right away.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Overlooking_mobile_optimization\"><\/span><b>A. Overlooking mobile optimization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your ecommerce store has the potential to be one of the <\/span><a href=\"https:\/\/whop.com\/blog\/side-hustle-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">most lucrative endeavors<\/span><\/a><span style=\"font-weight: 400;\">, but if your site isn\u2019t mobile-friendly, you\u2019ll miss out big time. Think about it\u2014mobile devices are where people scroll, shop, and decide to buy in the moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile optimization gives you the chance to connect with customers when they\u2019re most ready to purchase. With a seamless mobile experience, you can turn interest into conversion within seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you avoid this mistake?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re on Shopify, use the EComposer Landing Page Builder app.<\/span><\/p>\n<p><iframe title=\"How to make your Shopify pages to be better Mobile responsive\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9Kp1REukj6k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019re set-up, streamline your site\u2019s menu and make sure the buttons and links are easy to tap on smaller screens.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, optimize your site for voice search since the likes of Siri are popular among mobile users. To do this, add natural language keywords and phrases into your content. For example, instead of just using the keyword &#8216;best running shoes,&#8217; include natural phrases like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the best running shoes for flat feet?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show me top-rated running shoes for beginners.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You should optimize the checkout process too. Make sure forms are easy to fill out on small screens. Use larger input fields, auto-fill options, and minimal typing requirements. Plus, make sure you offer mobile payment options like Apple Pay or Google Wallet to help you further maintain a good ecommerce conversion rate.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"B_Ignoring_micro-conversions\"><\/span><b>B. Ignoring micro-conversions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Do not just focus only on major conversions (like purchases). You need to also take care of the micro-conversions, which are the small actions customers take on ecommerce websites like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Downloading a guide<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Signing up for a newsletter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding a product to the cart<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While they seem minor, these actions nurture potential buyers and engage them at every stage of their customer journey. Micro-conversions also build trust and guide them toward a purchase, giving you more sales in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are ways to optimize your ecommerce store for micro-conversions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide discounts or free shipping in exchange for newsletter sign-ups.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it easy for customers to save products for later. A simple wish list button on product pages can help boost conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure every micro-conversion has a clear, compelling call to action. Phrases like \u201cAdd to Wish List\u201d or \u201cGet Your Discount\u201d should be prominent and persuasive to encourage more clicks.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"C_Undervaluing_customer_care\"><\/span><b>C. Undervaluing customer care<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When shopping online, customers can\u2019t interact with a salesperson, so your customer service becomes their go-to resource. With exceptional customer care, you can solve their immediate problems and build trust. It also helps you turn first-time visitors into high-value customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start improving, add a live chat feature. For many ecommerce websites, that means adding an advanced chatbot that can answer common queries, give personalized suggestions, and redirect customers to live agents.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This real-time support can reduce cart abandonment and improve conversions by providing quick solutions. Check out platforms like <\/span><a href=\"https:\/\/www.chatbot.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">ChatBot<\/span><\/a><span style=\"font-weight: 400;\"> to get services like these:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13017\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/18-How-To-Increase-Conversion-Rate-eCommerce-ChatBot.png\" alt=\"ChatBot\" width=\"1160\" height=\"453\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/18-How-To-Increase-Conversion-Rate-eCommerce-ChatBot.png 1160w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/18-How-To-Increase-Conversion-Rate-eCommerce-ChatBot-300x117.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/18-How-To-Increase-Conversion-Rate-eCommerce-ChatBot-1024x400.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/09\/18-How-To-Increase-Conversion-Rate-eCommerce-ChatBot-768x300.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another way to enhance your customer service is by following up with existing customers and making sure they\u2019re satisfied. Personalized emails or messages show that you care about their experience, which can increase repeat business and lifetime value.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you explored these strategies, how can you increase the conversion rate for your ecommerce ASAP? <\/span><span style=\"font-weight: 400;\">Well, take a moment to assess your ecommerce store\u2019s current performance. Then, identify which tactics fit best with your immediate goals, whether it\u2019s improving your SEO or refining your product pages. But remember, the key to finding success is to NOT do everything at once but focus on what will drive more conversions now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To jumpstart the process, you can also partner up with AppScenic. Use our platform to optimize your product pages and make your ecommerce operations smoother. <\/span><a href=\"https:\/\/login.appscenic.com\/auth\/realms\/realm\/protocol\/openid-connect\/registrations?client_id=gwt-frontend&amp;redirect_uri=https:\/\/retailer.appscenic.com\/&amp;response_type=code&amp;scope=openid\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Start your free trial<\/span><\/a><span style=\"font-weight: 400;\"> now and start increasing your conversion rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Author Bio: <span style=\"font-weight: 400;\">Christian Cabaluna is an SEO content writer with 5+ years of first-hand experience. When he isn&#8217;t writing in his favorite coffee shop, Christian enjoys reading (especially about psychology and neuroscience), cooking, watching documentaries, camping in the mountains, and catching beautiful sunsets.<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting plenty of users visiting your store, but not seeing them take the actions you want? The right conversion strategies can change all that. In this article, we\u2019ll discuss how to increase the conversion rate for your ecommerce store through diverse strategies. We\u2019ll also dive into the common pitfalls and show you how to fix [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,52,70],"tags":[28,66,71],"class_list":["post-12993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dropshipping","category-ecommerce","category-marketing","tag-dropshipping","tag-ecommerce","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/12993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/comments?post=12993"}],"version-history":[{"count":0,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/12993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media\/12998"}],"wp:attachment":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media?parent=12993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/categories?post=12993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/tags?post=12993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}