{"id":13173,"date":"2024-11-25T08:41:23","date_gmt":"2024-11-25T08:41:23","guid":{"rendered":"https:\/\/appscenic.com\/blog\/?p=13173"},"modified":"2024-11-21T13:51:49","modified_gmt":"2024-11-21T13:51:49","slug":"common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/","title":{"rendered":"Common SEO Mistakes Ecommerce Sites Make and How to Fix Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Each owner of an online store wants to receive stable, high-quality traffic to the site, for which it isn&#8217;t necessary to pay. All of this can be achieved with search engine optimization (SEO). It is a set of tasks for the refinement and development of the site, considering the requirements of search engines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mastering SEO can be daunting, with its continuous algorithm updates. That&#8217;s why we put together this guide to help you understand common SEO mistakes ecommerce sites make and how to fix them.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f10c9e80ae3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f10c9e80ae3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/#Why_is_SEO_important_for_ecommerce_websites\" >Why is SEO important for ecommerce websites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/#7_Ecommerce_SEO_mistakes_to_avoid\" >7 Ecommerce SEO mistakes to avoid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/#Not_considering_SEO_errors_and_their_timely_correction\" >Not considering SEO errors and their timely correction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/#Using_duplicate_or_low-quality_product_content\" >Using duplicate or low-quality product content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/#Not_optimizing_for_click-through_rate\" >Not optimizing for click-through rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/#Poor_store_structure\" >Poor store structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/#Absence_of_customer_reviews\" >Absence of customer reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/#Missing_user_experience\" >Missing user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/#Ignoring_Schema_markup\" >Ignoring Schema markup<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/appscenic.com\/blog\/common-seo-mistakes-ecommerce-sites-make-and-how-to-fix-them\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_SEO_important_for_ecommerce_websites\"><\/span><strong>Why is SEO important for ecommerce websites?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People search for something in search engines, and the systems offer a list of pages with an answer to their query. Most users click on sites in the top 10 search results. Therefore, it is important for stores to get into that top 10 as often as possible for important queries asked by potential customers (\u201cbuy &#8230;\u201d, \u201chow much does it cost &#8230;\u201d, \u201cservices &#8230;\u201d, \u201chow to &#8230;\u201d and the like).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO for ecommerce stores is about getting your product pages to appear on the first page of search engine results. Of course, there are also pages after the first, but few people reach there. The further away from the first page a site is ranked, the less traffic it gets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is why ranking as high as possible is important for ecommerce:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Branding<\/strong><span style=\"font-weight: 400;\">. With high competition in the ecommerce arena, it is not sufficient to just promote products. <\/span><a href=\"https:\/\/appscenic.com\/blog\/advanced-seo-strategies-for-dropshipping-websites-easy-to-apply\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Advanced SEO strategies<\/span><\/a><span style=\"font-weight: 400;\"> give you the opportunity to build a strong brand presence through continued higher rankings of your ecommerce store in search engines. When your customers frequently see your brand among the top search results, it builds trust and recognition, which is very different from any other competitor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Traffic and sales<\/strong><span style=\"font-weight: 400;\">. SEO drives organic traffic, meaning clients may come to your site without having to spend an advertisement budget. The more optimized your site is, the more relevant queries you will start to show up for. More visibility means more opportunities to convert these visitors into paying customers, hence directly boosting sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Customer engagement<\/strong><span style=\"font-weight: 400;\">. Good SEO doesn&#8217;t stop at getting them onto your site. It actually keeps them interested. By optimizing the user experience, from fast page loading to relevant <\/span><a href=\"https:\/\/appscenic.com\/blog\/top-content-marketing-tactics-every-dropshipper-should-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content marketing tactics<\/span><\/a><span style=\"font-weight: 400;\">, SEO encourages them to get involved with your site to explore the products and engage with your brand, finally establishing long-term customer relationships.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Category pages are a special part of your website that requires a complete SEO approach.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Ecommerce_SEO_mistakes_to_avoid\"><\/span><strong>7 Ecommerce SEO mistakes to avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO is one of the most critical elements to master. But many businesses make common mistakes, after which they lose their rankings, traffic, and potentially sales. Below are 7 of the most crucial SEO mistakes you should avoid and how you can correct them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Not_considering_SEO_errors_and_their_timely_correction\"><\/span><strong>Not considering SEO errors and their timely correction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO is quite a complicated system. A lot of juggling is involved, starting from the optimization of content and sifting through technical details such as link structure. If these are left unattended, it quickly becomes a spiral effect. Things like broken links, 404 pages, and indexability issues don&#8217;t sound so urgent when they occur singly. But when they occur in large numbers, your search rankings can plummet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-13175\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/404-page-example-on-Airbnb.png\" alt=\"404 page example on Airbnb\" width=\"1370\" height=\"830\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/404-page-example-on-Airbnb.png 1370w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/404-page-example-on-Airbnb-300x182.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/404-page-example-on-Airbnb-1024x620.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/404-page-example-on-Airbnb-768x465.png 768w\" sizes=\"(max-width: 1370px) 100vw, 1370px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>How to fix it.<\/b><span style=\"font-weight: 400;\"> You could catch these problems much earlier with regular website audits. This is usually an unwieldy process, but fortunately, <\/span><a href=\"https:\/\/seranking.com\/seo-checker.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SE Ranking SEO Checker<\/span><\/a><span style=\"font-weight: 400;\"> makes this job easy and fast by centralizing your SEO data. This tool enables you to follow every technical issue of SEO performance without letting anything fall through the cracks.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_duplicate_or_low-quality_product_content\"><\/span><strong>Using duplicate or low-quality product content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Product pages are where ecommerce SEO can either thrive or falter. Duplicate content, low-quality product descriptions, keyword stuffing, and lack of canonical tags are just some of the things that can hurt your rankings. However, not only do search engines get confused, but duplicated low-quality content also provides a bad user experience. Why would a customer want to stay if every product description on the site is a carbon copy of the next?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13177\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Canonical-tag-example-on-ecommerce-site.png\" alt=\"Canonical tag example on ecommerce site\" width=\"2052\" height=\"900\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Canonical-tag-example-on-ecommerce-site.png 2052w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Canonical-tag-example-on-ecommerce-site-300x132.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Canonical-tag-example-on-ecommerce-site-1024x449.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Canonical-tag-example-on-ecommerce-site-768x337.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Canonical-tag-example-on-ecommerce-site-1536x674.png 1536w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Canonical-tag-example-on-ecommerce-site-2048x898.png 2048w\" sizes=\"(max-width: 2052px) 100vw, 2052px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>How to fix it.<\/b><span style=\"font-weight: 400;\"> Unique product descriptions, titles, and meta tags are necessary. Canonical tags will help avoid duplication issues. Also, keywords should be used naturally, and one shouldn&#8217;t forget to add original content like reviews, customer feedback, and images to make each of their product pages unique.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-13176\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/AppScenic-AI-tools.png\" alt=\"AppScenic AI tools\" width=\"2044\" height=\"936\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/AppScenic-AI-tools.png 2044w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/AppScenic-AI-tools-300x137.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/AppScenic-AI-tools-1024x469.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/AppScenic-AI-tools-768x352.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/AppScenic-AI-tools-1536x703.png 1536w\" sizes=\"(max-width: 2044px) 100vw, 2044px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/appscenic.com\/ai-description-images-tool\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AppScenic<\/span><\/a><span style=\"font-weight: 400;\"> makes managing special, high-quality product content easier. For example, you can access a huge catalog of already verified products, complete with optimized product descriptions that avoid duplicate or low-quality content. Through AI-driven automation, AppScenic ensures product listings are up-to-date with very accurate details regarding price and availability across your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, integration with popular ecommerce platforms like <a href=\"https:\/\/appscenic.com\/blog\/shopify-vs-woocommerce-comparison-for-beginners\/\" target=\"_blank\" rel=\"noopener\">Shopify and WooCommerce<\/a> allows for seamless content management that reduces manual work and the chance of error. This, in turn, will give you outstanding product pages for users and search engines alike with the help of AppScenic, which increases ranking and improves user satisfaction.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Not_optimizing_for_click-through_rate\"><\/span><strong>Not optimizing for click-through rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many ecommerce businesses focus on rankings but forget about the click-through rate (CTR). Even with good rankings, low CTR means less traffic on your site. This automatically affects traffic and conversions. The problem usually boils down to poorly written meta descriptions or nonengaging title tags.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13178\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Ecommerce-meta-descriptions-and-titles-example.png\" alt=\"Ecommerce meta descriptions and titles example\" width=\"1598\" height=\"974\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Ecommerce-meta-descriptions-and-titles-example.png 1598w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Ecommerce-meta-descriptions-and-titles-example-300x183.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Ecommerce-meta-descriptions-and-titles-example-1024x624.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Ecommerce-meta-descriptions-and-titles-example-768x468.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Ecommerce-meta-descriptions-and-titles-example-1536x936.png 1536w\" sizes=\"(max-width: 1598px) 100vw, 1598px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>How to fix it.<\/b><span style=\"font-weight: 400;\"> Craft meta descriptions and title tags with the intent needed. Not only should they have appropriate keywords but also a call to action. When possible, use very clear calls to action like &#8220;Shop Now&#8221; or &#8220;Learn More,&#8221; words that attract clicks.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Poor_store_structure\"><\/span><strong>Poor store structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A messy store structure is bad for SEO and the user experience. Without a clear hierarchy, using undescriptive URLs, not having breadcrumbs, or filtering only makes it more difficult for users and search engines to get through the site. Poor structure results in higher bounce rates and less time spent on-site, which hurts rankings.<\/span><\/p>\n<p><b>How to fix it.<\/b><span style=\"font-weight: 400;\"> Structure your online store in a logical and neat manner, with clear categories, subcategories, and internal linking. Make use of breadcrumb navigation and keyword-rich URLs to make the connection among pages understandable for users and search engines alike. Make sure filtering options on your site narrow down enough so that users can easily find exactly what they are looking for.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Absence_of_customer_reviews\"><\/span><strong>Absence of customer reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some ecommerce stores do not offer customers the ability to review products for fear of negative feedback. Hiding from reviews does more harm than good; search engines love fresh, user-generated content, and reviews give them that. They boost credibility and transparency, too, making it more likely for potential customers to trust your products.<\/span><\/p>\n<p><b>How to fix it.<\/b><span style=\"font-weight: 400;\"> Enable a review section on each product page and engage with the feedback\u2014good and bad alike. Responding to negative reviews shows potential customers that you value their experiences. That builds trust, and trust <\/span><a href=\"https:\/\/appscenic.com\/blog\/how-to-increase-conversion-rate-for-your-ecommerce-store\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increases the conversion rate<\/span><\/a><span style=\"font-weight: 400;\">. A bonus: you&#8217;ll have a steady stream of fresh content for the search engines to index.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Missing_user_experience\"><\/span><strong>Missing user experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many people don&#8217;t realize how much <\/span><a href=\"https:\/\/seoplus.com\/seo\/integrating-ux-and-seo-a-comprehensive-guide-for-ux-designers\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">UX and SEO<\/span><\/a><span style=\"font-weight: 400;\"> are intertwined. Factors like bounce rate, session duration, and page load speed affect your rankings. A clunky, slow site with bad navigation doesn&#8217;t just infuriate users but ultimately signals to search engines that your site isn&#8217;t worth ranking highly.<\/span><\/p>\n<p><b>How to fix it.<\/b><span style=\"font-weight: 400;\"> Invest in responsive design practices that ensure your site works well on all devices. Avoid intrusive pop-ups and optimize page speed by compressing images and using techniques like lazy loading. The smoother the experience, the better your chances of ranking higher.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ignoring_Schema_markup\"><\/span><strong>Ignoring Schema markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.semrush.com\/blog\/schema-markup\/\" target=\"_blank\" rel=\"nofollow noopener\">Schema markup<\/a> is probably one of the strongest yet most overlooked SEO weapons. It will help search engines understand your site&#8217;s content much better, which, in turn, can improve how it actually appears in search results\u2014most notably with regard to rich snippets, such as product prices or ratings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13179\" src=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Online-store-schema-markup-example.png\" alt=\"Online store schema markup example\" width=\"1906\" height=\"678\" srcset=\"https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Online-store-schema-markup-example.png 1906w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Online-store-schema-markup-example-300x107.png 300w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Online-store-schema-markup-example-1024x364.png 1024w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Online-store-schema-markup-example-768x273.png 768w, https:\/\/appscenic.com\/blog\/wp-content\/uploads\/2024\/11\/Online-store-schema-markup-example-1536x546.png 1536w\" sizes=\"(max-width: 1906px) 100vw, 1906px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>How to fix it.<\/b><span style=\"font-weight: 400;\"> You&#8217;ll need to add schema markup to product pages, reviews, and more. This will allow the search engines to provide rich snippets, which can enhance your CTR and your appearance in search engine results. Using resources such as Google&#8217;s <\/span><a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Structured Data Markup Helper<\/span><\/a><span style=\"font-weight: 400;\"> can get you started.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing these common ecommerce SEO mistakes will save you a lot of pain in building a successful online store. <\/span><span style=\"font-weight: 400;\">Key actions to fix ecommerce SEO mistakes:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct regular website audits;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create unique product content;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize meta tags for CTR;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve store structure;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage customer reviews;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on user experience;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement schema markup;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage automation tools.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">From broken links to leveraging schema markup, each of these elements plays a vital role in the way your site performs within the search engines and the way users interact with your store. Ensure you make these fixes a priority to improve your rankings, drive more traffic, and boost sales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each owner of an online store wants to receive stable, high-quality traffic to the site, for which it isn&#8217;t necessary to pay. All of this can be achieved with search engine optimization (SEO). It is a set of tasks for the refinement and development of the site, considering the requirements of search engines.\u00a0 Mastering SEO [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,52,70,68],"tags":[28,66,71,62],"class_list":["post-13173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dropshipping","category-ecommerce","category-marketing","category-seo","tag-dropshipping","tag-ecommerce","tag-marketing","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/13173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/comments?post=13173"}],"version-history":[{"count":0,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/posts\/13173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media\/13174"}],"wp:attachment":[{"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/media?parent=13173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/categories?post=13173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appscenic.com\/blog\/wp-json\/wp\/v2\/tags?post=13173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}