No matter your ecommerce website success, you should always run promotions and online sales to improve your conversion rate and generate more revenue.
Creating ecommerce promotion ideas can be tricky, but they are worth it in the long run if executed correctly.
Advertising and special offers with WooCommerce product videos for leads are effective ways to increase your conversion rate, attract new customers, get more of your advertising spend, and increase online sales and revenue, for example.
Best of all, these online sales can also be used to encourage new visitors to become loyal customers.
This next guide will offer promotion and sales ideas and review proven ways to make your website sales highly successful.
Table of Contents
1. Create promotional campaigns
For an ecommerce business, social networking is crucial. You should have a footprint on all social media to increase traffic and sales to your online store. It also allows you to engage your audience, connect with influencers, and build brand awareness.
Each social network has its characteristics, strengths, and weaknesses. TikTok can be an excellent place to have famous people support and promote your products. However, there are many benefits to choosing Facebook and Instagram too.
Understanding your customer’s habits on different social media can significantly impact your ecommerce success. Many marketing materials, audio-visual elements, and social media planning tools help simplify your work and increase your ecommerce sales.
2. Offer tiered discounts in a product line
Discounts are a great way to encourage customers to buy more extra items. The way to do this is to apply discounts based on the quantity ordered. For example, if customers buy two things in a product line, they get a 10% discount. When purchasing four items, a 20% discount.
After all, everyone loves discounts, even if they have the money to purchase products without them. Once you offer a promotion, such as a discount, you will attract customers and encourage them to buy your products.
Discounts are significant to encourage customers to buy more of your products. These sell products and can help you increase your sales that are slow or disruptive without losing revenue.
The promotion engine helps you to easily create sorting rules and other complex discounts and deliver them to customers. This is possible because these tools allow you to set values and will enable you to easily select the basis for specific products or categories, such as a unique brand or class, such as leather goods.
3. Accept digital currency
In recent years, interest in the metaverse has fueled interest in cryptocurrencies and blockchain. With disease causing lockdowns, NFTs and gaming platforms are on the rise. The crypto market value increased to $2.6 trillion in 2021, with a 70% increase in the number of coins. Blockchain innovations that provide transparency, security, and financial flexibility will become even more critical in 2024 and beyond.
First, PayPal and Visa allow customers to buy, sell and deposit digital money into their accounts. Now, Meta has launched its cryptocurrency. Accepting digital payments on your website can speed up transactions and provide accurate customer information. You can accept payments through a personal wallet or a third party.
4. Ensure cross-platform compatibility
More than 50% of online traffic comes from mobile devices. Your marketing plan should start with a lot of attention to different situations.
It doesn’t matter if people are coming from laptops, desktops or smartphones. Their experience in using the platform should be the same. Additionally, it provides a solid foundation for future mobile marketing efforts.
Imagine you are running an email marketing campaign without having an ecommerce website. This will hurt its performance because many readers access the platform directly from their mobile devices.
5. Free shipping promotion
It’s no secret that everyone loves freebies. Additional shipping costs during checkout contribute to cart abandonment, also known as an ecommerce website’s Achilles heel. In addition to reducing expenses that many visitors may expect, free shipping can make the entire shopping experience easier.
According to a survey done by Jungle Scout to learn why consumers chose online shopping in 2021, free shipping is the reason number 1.
Highlight free shipping with a visual tag or message on your product page and your most important online store pages, such as your homepage or best sellers page.
Nowadays, in the era of services like Amazon Prime with free shipping for most of their products, it’s almost a must to also offer this.
Whether you offer your whole product range for free or limit your promotion to specific categories and products, your customers can browse with confidence, knowing that the prices displayed are what they are going to pay in the end.
6. Try out Google Ads
Using Google Ads for search engine optimization allows you to buy keywords so you can appear first on Google pages, right before the organic search results.
Search engine marketing is a great way to advertise your website because it doesn’t require a design and can effectively drive new traffic. You will receive real-time results and will be able to adjust your advertising strategies based on their performance.
Google Shopping Ads are also a great way to have your products on top of the search results when customers look for a specific product.
7. Use scarcity to get people to act
Even if you don’t expect your online store to transform and increase sales overnight, it will eventually become a magnet for potential customers. One way to do that is to create a sense of urgency to increase sales. The easiest way to do this is through a deficit.
Scarcity helps consumers see the importance of buying quickly. For example, you might want to display product quantities on product pages so that customers feel like they’re missing something. Even sending emails to announce a product’s reduced amount sometimes spurs customers into action.
Another way is to show how many people are looking for or have bought a particular product. If customers view your product as a top-rated or best-selling item, you will see your sales increase.
8. Limited-time offers
A limited-time discount is a reward or offer that is only available for a specific period – a type of promotional sale that uses limited opportunities and time to motivate customers.
Several fundamental ways to enable limited offers include sending your loyal customers an email with a 10% discount on up-sells for just one hour.
An example could be to tell them to take advantage of discounts such as 50% off unique product lines for 30 minutes or more
The psychological approach to urgency is the main reason the limited time offers work for customers. Urgent is a powerful marketing strategy that speeds up the customer’s purchase process and prevents them from leaving your site without making a purchase. This is because customers naturally don’t want to miss out.
But that’s not all. Limited offers are also a great way to reduce cart abandonment. For example, when you indicate in an email to customers that they only have a certain amount of time to take advantage of an abandoned cart discount, a sense of urgency can motivate them to follow through on this.
9. Offer voice commerce shopping
Voice assistants increase customer engagement, facilitate online shopping and collect customer information. Projections show that by 2024 the number of digital voice assistants will exceed the world’s population. In addition, the study shows that 43% of owners of audio devices use their technology for online shopping, and 51% use it for brand research.
Voice commerce works best with simple products like food and furniture. For example, drivers can use Alexa to pay for gas while driving. Some companies have changed their websites or mobile features to use voice search. You can also integrate ecommerce functionality into your store with interactive ecommerce solutions or Amazon Alexa skills.
10. Promote sales and giveaways
Sales promotion needs to provide incentives to your visitors. A great way to achieve this is to create advertising campaigns and offer giveaways. With this approach, you will get more people to buy your products, and you can increase customer retention.
A successful marketing implementation depends a lot on your social media marketing. Posting regularly will let more of your followers know what you’re selling.
Create a marketing plan that adapts to different seasons, and keep in mind the increased holiday shopping activity. Or, if you want to try something different, promote shopping items outside of the holiday season when other competitors aren’t doing it.
You can also offer a special discount for all your website visitors and track sales numbers. Make adjustments and see which types of sales yielded the best results.
Don’t forget to use your newsletter to run special announcements and to create unique interactions to expand your audience.
Giveaways are also perfect for bringing new people to your online store. For example, those who want to qualify for the gift drawing must be your followers and tag a friend. This will start a chain of shares and expand your community.
11. Buy one, get one free
Again, everyone loves free stuff. You can set up free bonuses when purchasing a specific product or a discount on one particular product.
If you want to increase your order value, consider adding a free product when the customer spends a certain amount. You give your customers the feeling that they are getting a better price, and at the same time, you have a bigger chance they will have a great opinion or even write a review about your company after the transaction.
At the same time, it will create an incentive for them to spend more money each time they visit your site. Shopify says the BOGO (By One, Get One Free) section is one of their best.
12. Partner with complementary brands
Create partnerships with other brands for trade. Find a company with a similar target audience but that offers a complementary product. In this way, each business partner reaches a new but relevant audience. For example, a potential partnership might be with a sneaker brand if you sell outdoor gear.
The actual methods for different ads may vary, and you can do this at every step of the process. The best activities can be co-hosting a live podcast or blog, for example.
Depending on the season, a personalised gift guide can be a great guide. Or you can run downward promotions, such as offering a discount on one product when buying another.
13. Create a money-back guarantee
Building confidence is essential. Online buyers cannot touch or taste the product. They need to gain confidence so that they can trust you and decide to become a customer.
A money-back guarantee helps build that trust and shows your confidence in the quality of your products. However, there are certain risks associated with full or partial refunds. Some customers can use them too much, so you need to set some rules.
One way to protect yourself is to set a time limit. For example, you can get a 30-day or two-month warranty, depending on the specifics of the product. You can also set special conditions for the warrant approval. You can also hire a lawyer to prepare a return guarantee policy.
14. Set up a conversational AI
According to research, 40% of consumers don’t care if they talk to a person or a bot when asking questions about a product or service. Chatbots can increase customer trust and loyalty, improve customer service, and reduce cart abandonment.
Industry leaders say AI-powered chatbots have increased sales by an average of 67%. Brands like Spotify use Facebook Messenger bots to help listeners find, listen to and share a song. You can also get a suggested menu based on your style or mood.
There are many chatbots for any business, for example, MobileMonkey, the Facebook Messenger chatbot.
15. Discount for subscribing to an email
You see this on almost every successful ecommerce website. Want a coupon code for 10% off or free shipping? Enter your email address, and we will send it to you.
Building an email list is one of the most important aspects of long-term sales growth, and “sign up for a discount” is the best option.
It’s simple, you already want to offer a sale, so don’t just give it away, exchange the promotion for an email address. Even if they don’t buy today, you will have the opportunity to build a prospects list that you can engage later on.
Conclusion
Combining these marketing and sales strategies will help you reach more customers.
Don’t forget to place ads where your customers are, like on social networks and on mobile devices. Don’t forget to implement automation in your ecommerce business – this is the future. It will help you better manage your support, marketing and sales.
Once a customer buys from you, make sure their experience is smooth. Repeat the magic trick as you build a great checkout for your online store.
