Entering the world of dropshipping can feel like hectic. You’re eager to make it work, but everywhere you turn, someone is shouting, “Go for Facebook or TikTok ads! That’s where the money is!”
But is this really the best route for a beginner? Not necessarily. While Facebook and TikTok ads have undeniable potential, they can also be a minefield for those just starting.
Let’s explore why jumping into these platforms too early might hurt your chances of success and what you should focus on instead.
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The allure of Facebook and TikTok advertising
Facebook and TikTok are undeniably powerful platforms. Facebook boasts a staggering 3 billion monthly active users, while TikTok has captured the hearts of Gen Z and Millennials with its 1.6 billion active users worldwide. It’s no surprise that marketers choose these platforms—they mean countless opportunities.
Both platforms offer strong advertising systems that allow businesses to target users based on their behaviors, demographics, and interests. TikTok, in particular, has become synonymous with viral content, with users spending an average of 95 minutes per day scrolling.
But here’s the catch: just because these platforms work wonders for experienced marketers doesn’t mean they’re suitable for beginners.
Now, if you think you’re ready to start advertising on these platforms, then go check out our other article on mastering Facebook and TikTok advertising.
Why Facebook ads can be a nightmare for beginners
1. The high cost of learning
Facebook ads aren’t just about setting a budget and watching sales roll in. It’s a game of data, optimization, and patience. Beginners often underestimate the steep learning curve and end up burning hundreds, if not thousands, of dollars on poorly optimized campaigns.
Running ads involves testing multiple variables:
- Ad creatives (images, videos, or carousels).
- Targeting options (audiences based on interests, behaviors, and location).
- Ad copy (headlines and descriptions).
Each test costs money, and most beginners lack the expertise to interpret the results effectively. A $500 ad budget can evaporate quickly, leaving you with little to show for it.
2. Intense competition
Facebook is a battlefield for advertisers, and it’s dominated by businesses with deep pockets. Experienced dropshippers and big brands know how to outbid competitors and grab attention.
As a beginner, you will struggle to stand out in such a crowded space. The cost-per-click (CPC) on Facebook has risen dramatically over the years, often pricing out new entrants. If you’re not equipped with advanced strategies to beat the competition, your campaigns are unlikely to be profitable.
3. Complex ad policies
Facebook’s advertising policies are notoriously strict, and they’re especially unforgiving for dropshippers. Common issues include:
- Ad account bans for minor violations.
- Rejection of ads due to misleading claims or vague copy.
- Account limitations if your landing page doesn’t meet Facebook’s quality standards.
Beginners often find themselves scratching their heads when their accounts get suspended without warning, leaving them unable to advertise until they resolve the issue if they can.
Why TikTok ads aren’t beginner-friendly either
TikTok might seem like the younger, trendier cousin to Facebook, but it’s not exactly beginner-friendly. Here’s why:
1. The fast-paced nature of content
TikTok thrives on short, engaging videos. But creating viral-worthy content that resonates with your target audience is easier said than done. Beginners often struggle to produce videos that capture attention within the first few seconds, which is essential for success on TikTok.
Low-quality content can result in poor engagement, making your ads appear irrelevant to TikTok’s algorithm. And without engagement, your ad performance plummets, wasting your budget.
2. Unpredictable algorithm and trends
TikTok’s success lies in its ever-evolving trends and algorithm. While this is a goldmine for creative marketers, it’s a nightmare for beginners. What works today might flop tomorrow, and keeping up with trends requires constant effort and creativity.
Beginners often fall into the trap of mimicking trends without tailoring them to their products, leading to ads that feel out of place and fail to convert.
3. Rapid budget burn
TikTok’s advertising platform is designed for scale. While this is fantastic for established brands, beginners often end up spending their entire budget too quickly. TikTok’s auction system works best with larger budgets, making it hard for new advertisers to compete effectively.
So, what should a beginner focus on instead?
While Facebook and TikTok ads can work wonders once you’re experienced, if you’re still learning, here are a few strategies to focus on that require less upfront investment and risk.
1. Organic social media marketing
Start by building your brand presence organically on platforms like Instagram, Facebook, Pinterest, or even TikTok itself. Post engaging content, interact with your audience, and gradually build trust without spending a dime. Here are a few social media strategies to grow your dropshipping business.
2. Search engine optimization (SEO)
Invest time in creating a blog or optimizing your product pages to rank on Google. SEO takes time but offers long-term benefits by driving free, organic traffic to your store. You can start to boost your dropshipping website’s visibility with these advanced SEO strategies.
3. Influencer marketing
Collaborating with nano or micro-influencers can be a cost-effective way to promote your products. These influencers often charge less but have highly engaged audiences, making them a great alternative to traditional ads. Check out our article on how to use influencers in dropshipping.
4. Email marketing
Building an email list might sound old-school, but it’s one of the most reliable ways to generate sales. Use pop-ups on your store to capture emails and nurture your leads with targeted campaigns.
Here’s more on how to use email marketing to grow your dropshipping business.
5. Using alternative ad platforms
Google Shopping Ads or even Pinterest Ads are less competitive and more beginner-friendly. They’re ideal for showcasing products with high purchase intent.
When to consider Facebook or TikTok ads?
Once you’re sure your product is a success and you have established a steady revenue stream, you’ll be better equipped to dive into Facebook and TikTok advertising.
Here’s why:
- You’ll have a proven product: Instead of guessing, you’ll know what works.
- You’ll have a bigger budget: A larger budget allows you to test effectively.
- You’ll understand your audience: Detailed customer insights make targeting more effective.
Tips for beginners ready to transition to ads
If you’re determined to give Facebook or TikTok ads a shot already, consider these tips:
- Start with a small budget: Test your ads with a daily budget of $10–$20.
- Focus on one platform: Don’t spread yourself too thin—master one platform before moving to another.
- Use high-quality creatives: Invest in professional videos and images for better engagement.
- Learn from online resources: Platforms like YouTube and Udemy offer valuable ad tutorials.
Also, make sure you check our article on mastering Facebook and TikTok ads.
Conclusion
While Facebook and TikTok advertising have significant potential, they are not the best starting points for beginners in dropshipping or for those without a background in digital marketing.
The learning curve, high costs, and intense competition make them risky for those without experience. Instead, we recommend focusing on organic strategies, influencer collaborations, and beginner-friendly platforms to build a solid foundation.
When you’re ready to scale, Facebook and TikTok ads will be there, but by then, you’ll have the skills and confidence to make them work for your business.
