As 2022 continues, it’s clear that dropshipping is becoming more and more popular in the ecommerce world. Our article 20+ Dropshipping and Ecommerce Key Statistics outlines that the dropshipping market will experience exponential growth over the next decade.
In 2025 the dropshipping market is expected to be worth $557.9 billion (£457.8 billion) and it is forecasted to reach a whopping $7.65 trillion (£9.33 trillion) by 2028.
However, we also found that the average success rate of a dropshipping business is between 10-20%. The main reason this figure is so low is that many businesses attempt to adopt the dropshipping model — without first understanding what they actually need to make it work.
Why do more than 90% dropshippers fail?
To successfully dropship, you need customers that want your products. The first step to getting those customers is visibility. And search engine optimization (SEO) will certainly help you out.
Read on to learn more about how SEO can push your dropshipping business to the next level!
Why focus on SEO?
Search Engine Land defines SEO as the process of improving your site to enhance its visibility on search engines like Google. This helps you rank higher on search results pages and increases the likelihood that your page is clicked on first. Good SEO performance thus offers a number of benefits if you plan to dropship.
Since keywords play a significant role in searches, you’ll need to find and use the ones relevant to your business on your site. Researching the right ones requires getting to know your customers better — allowing you to further your market research while improving SEO in one fell swoop. High visibility via search engines also makes it easier for your customers to find your website over long periods of time. This makes SEO a cost-effective way to advertise your dropshipping business as well.
How to improve SEO performance
Find the right keywords
Your keywords should help potential customers find your dropshipping site while making it appear the most relevant search result.
Though keywords can always be related to your products — like “sneakers,” “shoes,” and “boots” for online stores selling foot apparel — you can maximize your ROI by working closely with SEO specialists and by using keyword tools, such as Semrush or Moz. Ayima explains that the best SEO specialists and industry-leading tools monitor over a million keywords and multiple market trends a day as a search engine would. This gives you a more accurate picture of what keywords your dropshipping online store should be using at any given time.
Optimize your website
Have you ever left a website because it was difficult to navigate or took too long to load? The same thing can happen to your dropshipping business’ own site. Organize your online store into sections — think “about,” “blog,” and “shop” — and make them accessible on your homepage. Optimize your store for mobile by simplifying its design, ensuring it can fit into mobile screen sizes, and using Google’s Mobile-Friendly Test to check for overall useability.
You can also speed up page load times by hosting your online store on a fast server, using a content delivery network, and avoiding the use of large images.
Build a blog
Blog posts are a great way to increase the number of relevant keywords present on your dropshipping store — but it offers some unique advantages, as well.
Search Engine Journal claims they can be used to tell customers more about your products and answer FAQs. More importantly, it builds brand authority, brand awareness, and customer loyalty.
Writing 1,500-2,000 words per post provides valuable information that attracts readers while also improving rankings. Embedding links to other web pages on your blog — and backlinks that lead to other authoritative sites — can help to add value to your content as well. And if you get authoritative sites linking to your articles it will help them rank much better as well.
There are many ways to make a profit from dropshipping — but SEO is what will help form the foundation of your success. By learning more about it, you can more easily push your dropshipping business to the next level.
Article written by Jackie Roth