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Thinking about starting a dropshipping business in France? Â
You’re on the right track! France is one of the largest ecommerce markets in Europe, offering countless opportunities for entrepreneurs to tap into. Whether you’re new to dropshipping or looking to expand into the French market, AppScenic is here to help you succeed. Let's explore why France is an excellent location for dropshipping and how AppScenic can make it even easier for you to thrive.
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Why should you consider dropshipping in France? Simply put, the numbers below speak for themselves.
France is home to over 67 million people*, with a rapidly growing ecommerce sector. In 2023, France’s ecommerce sales revenue reached €160 billion*, making it one of the most lucrative markets in Europe. A significant portion of this comes from online shopping, with 80% of French consumers regularly purchasing goods online.
France has a tech-savvy population that loves the convenience of online shopping. Ranking third after Germany and the United Kingdom, ecommerce users in France were estimated at over 51 million in 2023*.
With over 55 million internet users, a large part of the French population is active online, and mobile commerce is on the rise. Moreover, French consumers are increasingly purchasing goods from international sellers, making dropshipping a viable and profitable business model. As expected, fashion was by far the most profitable ecommerce segment in France in 2023.
Another major advantage of dropshipping in France is the ability to target a highly diverse market. From fashion and beauty to home decor and tech gadgets, the demand for various products is broad and constantly evolving. French consumers value quality and are willing to spend on items that resonate with their lifestyle, whether it's eco-friendly products or the latest tech gadgets.
Discover More Dropshipping And Ecommerce Key Statistics
Follow these steps to get started in France.
First, you should register your dropshipping business in your country of residence, be it France or another EU country, and ensure compliance with all laws regarding consumers, online stores, and taxes. Here’s more information on the legal risks of EU dropshipping.
The next step is to choose a domain name, and create a logo and business email address for your dropshipping business.
Now you can start setting up your online store. Shopify and WooCommerce are the preferred choices for online retailers at the moment. Check out more about Shopify vs WooCommerce.
Choose the right payment methods. Credit and debit cards, including popular cards like VISA, Cartes Bancaires (CB) and MasterCard are the preferred payment method in France. They are followed closely by digital wallets like PayPal. Read more about the most common payment methods for dropshipping.
Pick the right products to dropship. For example, we know that fashion items such as clothing were the most purchased categories online in France in 2023. Check out the best-trending products to dropship in 2024.
Once you decide on a product or a niche, you need to find local suppliers to source your products for dropshipping. Here’s a great guide on how to find trusted suppliers in your region.
It’s time to market your products. In France, over 33 million people use social media. And by 2029, this figure is projected to increase to around 45 million.
Now that we’ve established why France is an ideal market, let’s talk about why AppScenic is your perfect partner for dropshipping in France.
Access to Premium French and EU Suppliers: At AppScenic, we pride ourselves on connecting you with the best suppliers in France, the EU and UK. Our curated list of suppliers ensures that you have access to over 1,000,000 high-quality products from countries like the UK, Italy, Germany or France.
Automation for Effortless Dropshipping: Running a successful dropshipping business requires time and effort, but AppScenic makes it easier. With our automation features, you don’t need to worry about manual inventory management or order processing. AppScenic syncs everything in real-time, from stock levels to prices, ensuring that your online store is always up-to-date.
Top-Notch Customer Support: At AppScenic, we understand the importance of having support whenever you need it. Our customer support team is available 24/7 to help you resolve any issues swiftly and efficiently, ensuring that your business keeps running smoothly.
Start Dropshipping in France with AppScenic
Working with reliable suppliers is essential for any successful dropshipping business, especially when catering to a market as demanding as France. Here’s a list of top suppliers that offer fast shipping and high-quality products, making them perfect partners for dropshipping in France.
Choosing the right products is key to your dropshipping success in France. Here are some winning products that are currently trending in the French market.
Eco-Friendly Products
French consumers are becoming increasingly eco-conscious, and products like reusable bags, bamboo toothbrushes, and zero-waste beauty products are in high demand.
Tech Gadgets
France has a tech-savvy population, and gadgets like smartwatches, wireless earbuds, and smart home devices are popular across all age groups.
Fashion and Accessories
The French are known for their love of fashion. Trendy clothing, handbags, and jewelry are always hot sellers in France, especially unique or high-quality items.
Home Decor
As more people in France spend time improving their homes, decorative items like wall art, candles, and throw pillows are flying off the virtual shelves.
Beauty and Skincare Products
The beauty industry in France is booming, and products like skincare items, makeup, and organic beauty products are hugely popular among French consumers.
Best Trending Products to Dropship
Certain cities in France stand out as great locations for dropshipping due to their population size, consumer habits, and economic activity. Here are the top cities to target.
Paris
As the capital and largest city in France, Paris is the hub of fashion, tech, and luxury goods. It’s home to trend-conscious consumers who value quality and are willing to spend on high-end products.
Lyon
Known for its thriving business scene, Lyon is a great city to target for fashion, tech, and home decor products. The city’s affluent population appreciates unique and premium items.
Marseille
Marseille is the second-largest city in France and has a growing ecommerce market, particularly for fashion and tech products. It’s a city with diverse tastes and a strong demand for imported goods.
Toulouse
Known for its tech industry, Toulouse is an ideal city for selling gadgets, home goods, and fitness products. The population here is forward-thinking and embraces new tech trends.
Nice
A popular tourist destination with a wealthy local population, Nice is great for dropshipping luxury goods, beauty products, and home decor. The city’s residents appreciate unique, high-quality items.
The potential profits from dropshipping in France are significant. With a population of over 67 million and a booming ecommerce sector, France offers plenty of opportunities to generate impressive revenue. For example, jewelry and accessories were the top-selling items. Business owners, who considered their business a supplementary source of income, earned between 100 and 500 euros per month in France according to a recent report by Statista.
By selecting high-demand products and utilizing AppScenic’s automated solutions, you can maximize your profit margins and scale your business efficiently. The relatively low overhead costs of dropshipping allow you to see returns quickly, especially when you target the right audience with the right products.
Understanding the local specifics of the French market is essential to success. France is a diverse country with different preferences across its regions. For instance, Parisian shoppers tend to favor fashion and luxury goods, while consumers in Lyon or Marseille may be more interested in tech gadgets and home decor. Additionally, sustainability is a growing concern in France, and offering eco-friendly products can help you tap into this expanding market.
READY TO GET STARTED?
With AppScenic, you have everything you need to start and grow a successful dropshipping business in France. From premium suppliers and fast shipping to automation and AI tools, we make it easy for you to focus on scaling your business. Ready to get started?
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