Finding the right products can be the X-factor of your dropshipping business. We can even say that the products you choose to sell can make your online store a success story or not.
If you don’t choose the right products and do your extensive research, then it doesn’t actually matter who your suppliers are or how your online store looks. If the products won’t sell or if there isn’t any interest in that niche, then your story is not a successful one.
Therefore, before starting a new ecommerce business, you need to put all your efforts into finding the right niche and doing the research to uncover all about that niche.
The right product niche is the one that’s not only seasonally trending, you need products that will always be on-demand. You can also check what other online or physical stores are always out of stock due to high demand. And these are just some of the strategies you can use to identify the best dropshipping niches for you.
Below we have added some more tips on how you can identify the best dropshipping niches out there.
Find your passion
One way to choose the right products is to go for the niche that you’re passionate about. When you’re passionate about something, you also want to know all about that niche.
Finding products that you just love yourself means that you will pay extra attention to their quality or their benefits. It also means that you will in fact identify with your audience, so you would know what they expect, how to reach them, and what are customers missing.
You know the keywords and terms to use because you used them before, you know how you want your store to look, as you probably have seen many stores that sell those products. So all the research is more or less done, you only need to write it down, and check all the facts. You need to see if there’s space for you and if there are gaps you can fill.
We started with this tip or strategy because we think that when we do things out of passion, then everything is easy. Also, when we do what we love we don’t give up easily and we will always find ways to stay in the game.
What’s your professional background
This is another tip that can also be related to the one about your passion. As we all dream to have a job that we love, and be passionate about our work. So, an idea would be to choose products you have a professional background with.
Let’s say there were times when you worked with some products and you know the ins and outs of them. What went wrong and what was great about them. So, you already know a lot about them, what’s their purpose and their audience.
Again, this means you have your work done for you, more or less. Of course, it may happen you are not so passionate about those products but you know them in detail and you are sure there is more room to fill as the demand for them is high.
If you go for such a product we recommend first identifying a need or gap in the market you can fill with your product. Maybe the quality is not as high as the ones on the market, or maybe you can offer better shipping times or 24/7 customer support.
Find customers with passion
Passion is what drives most of us, that’s why you can also pick products that other people are highly passionate about. If you find the right ones and can tap that highly active group of customers then you’re probably hit the jackpot.
It may seem complicated to find products that people are so interested in, but it’s not.
You can start with Google, search trending hobbies in 2021, and check each result. You can also go on Google Trends and see what are the most popular searches in a certain category and which of them have been growing in popularity the fastest.
Another way to discover hobbies and interests is to check a database of digital magazines in your region and see the different categories they are specialized in. If a hobby has its own niche magazine, be it digital or not, then that surely means they have a strong audience.
You can also check Facebook Groups and find groups of people based on their interests. To see what they talk about, what are their pain points or what they like the most about their activity (let’s say biking or running), you probably need to join that group. As soon as you decide on a certain niche, we recommend joining as many Facebook groups as possible to learn more about your audience and why they buy a product.
As you can see it is quite easy to find big audiences with different types of interests and hobbies. Once you are part of those groups you will know all about their world, problems, and wishes. How they talk or what their issues are will be extremely helpful when you decide how to position your product on the market.
Find the pain points
Let’s say you can’t decide what niche to choose, one of the easier ways to do that is to check the pain points of the people around you. Listen to your close friends and family members, what are they complaining about, what are they into and how can you solve their problems.
Check with your colleagues at work or with the people in your dance group, about what are they frustrated about, and is there a way you can sell a product that can help them.
After you decide on a few niches, start joining groups on Facebook or search on Google and see if there is a large market for your product and if other people have the same problem or pain.
Keep in mind your product doesn’t need to solve a big problem, it can also solve small daily pain points. If they make life better for your customers, then you have found the best product.
Choose trends that won’t fade away
Many dropshippers have failed because they picked trending products that fade away after a short period of time.
You can, of course, you can choose products that are trendy but our recommendations are:
- Either you identify a trend when it’s starting to become popular and be at the start of it. That can help you position as a leader and therefore bring you a lot of sales. Of course, this doesn’t mean that you can keep your sales up for a long time, it depends on a lot of factors.
- Or choose products that belong in a strong industry and don’t fade away as fast as they become trends. One way to go about this is to choose a trend from a niche that will always be needed because people depend on it and will always be looking for these products.
The idea is to sell products that will be profitable and in trend for the foreseeable future. Don’t go for trends that appear from thin air and will likely be popular for just a few weeks, because people don’t actually need them in the long term
Some of the most profitable dropshipping niches at the moment
To make it as easy as possible for you, we have added below a list of the best dropshipping niches according to Shopify. We hope it can be a great starting point for your product research.
- Health and personal care
- Wardrobe and accessories
- Kitchen and grocery
- Home and bedroom
- Office products
- Tools and home improvement
- Camera and cellphone accessories
- Car accessories
To conclude, finding the right product is an important step to succeed as a dropshipper and ecommerce store owner. But it’s only the beginning, as even the best niches cannot make up for all the other factors you need to consider.
What’s your audience? Is your competition strong? What can you bring more to your products and online store experience so that people choose your products instead of your competition? What’s the actual demand? Where you can find suppliers?
First, you need to have an answer to all these questions, as understanding a product’s audience, competition, and suppliers will help you make the best decision for your business.
AppScenic Marketplace can be the starting point for your online store. If you join now you get access to over 1,000,000 high-quality products and 100+ product categories.
You can register for free here, and start browsing through our products and categories.
We’re adding new products and suppliers every week so there are plenty of options for you to pick a niche and start dropshipping right away!