Set up your business and register for VAT. The first step in starting your dropshipping journey in Germany is to establish your company as a legal business entity. It’s important to choose a name for your business that resonates with your brand and target audience. Since you’ll be selling to customers in Germany, you must comply with German and EU VAT regulations.

Choose a domain name, logo, and business email. Next, you’ll need to create a strong online presence. Start by selecting a memorable domain name that aligns with your business name. After that, design a professional logo that reflects your brand’s identity. Lastly, set up a business email address to give your business a professional look and feel.

Set up Your online store. Shopify is one of the most popular ecommerce platforms globally and offers an easy-to-use solution with great customization options. If you’re looking for alternatives, WooCommerce is another great option, especially if you’re using WordPress. Don’t forget to translate your store into German.

Choose the right payment methods. PayPal remains the most popular payment method in Germany, followed closely by purchases on account. Credit cards and direct debit options are also frequently used by German consumers.

Pick the best products to dropship. In 2023, the most popular product categories in Germany were fashion and electronics. These trends are expected to continue into 2024, making them excellent options for your dropshipping store.

Find reliable local suppliers. Sourcing products from local suppliers can significantly reduce shipping times and enhance customer satisfaction. Partnering with suppliers based in Germany or nearby European countries ensures fast delivery and quality control.

Market your products. Social media plays a huge role in reaching your target audience in Germany. As of 2024, social network penetration in Germany is at 78.9%, with Facebook alone boasting over 46 million users.